{"product_id":"its-not-just-pr-9781118554005","title":"Its Not Just PR","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector\u003c\/li\u003e \u003cli\u003eUpdated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world\u003c\/li\u003e \u003cli\u003eCovers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles\u003c\/li\u003e \u003cli\u003eBalanced, well organized, and clearly written by two leading scholars\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments viii\u003c\/p\u003e \u003cp\u003eIntroduction to the Second Edition 1\u003c\/p\u003e \u003cp\u003e1 Does Society Need Public Relations? 4\u003c\/p\u003e \u003cp\u003e2 Ethical Implications of Public Relations 36\u003c\/p\u003e \u003cp\u003e3 Who Practices Public Relations? 60\u003c\/p\u003e \u003cp\u003e4 Public Relations Influences Society 90\u003c\/p\u003e \u003cp\u003e5 Shifting the View of Public Relations 123\u003c\/p\u003e \u003cp\u003eReferences 141\u003c\/p\u003e \u003cp\u003eIndex 159\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406888411479,"sku":"9781118554005","price":31.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118554005.jpg?v=1730497456","url":"https:\/\/bookcurl.com\/products\/its-not-just-pr-9781118554005","provider":"Book Curl","version":"1.0","type":"link"}