{"product_id":"irrational-persistence-9781119240082","title":"Irrational Persistence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA modern-day Detroit success story that fuels the entrepreneurial fire    Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePrologue ix\u003c\/p\u003e \u003cp\u003eIntroduction: Starting with Less Than Nothing xiii\u003c\/p\u003e \u003cp\u003eChapter 1 Summon the Courage to Enter the Dark Room 1\u003c\/p\u003e \u003cp\u003eChapter 2 Find Your Place in This World 19\u003c\/p\u003e \u003cp\u003eChapter 3 Search for the Holy Grail 37\u003c\/p\u003e \u003cp\u003eChapter 4 Never Sell Anything 49\u003c\/p\u003e \u003cp\u003eChapter 5 Build a Company Woody Allen Would Be Proud Of 67\u003c\/p\u003e \u003cp\u003eChapter 6 Value Values 95\u003c\/p\u003e \u003cp\u003eChapter 7 If a Fortune 500 Company Calls, Take the Call 123\u003c\/p\u003e \u003cp\u003eEpilogue 155\u003c\/p\u003e \u003cp\u003eindex 163\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407016993111,"sku":"9781119240082","price":18.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119240082.jpg?v=1730497888","url":"https:\/\/bookcurl.com\/products\/irrational-persistence-9781119240082","provider":"Book Curl","version":"1.0","type":"link"}