{"product_id":"involving-customers-in-new-service-development-9781911299714","title":"Involving Customers In New Service Development","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.","brand":"Imperial College Press","offers":[{"title":"Default Title","offer_id":51043180380503,"sku":"9781911299714","price":45.6,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/involving-customers-in-new-service-development-9781911299714","provider":"Book Curl","version":"1.0","type":"link"}