{"product_id":"invisible-influence-9781118602256","title":"Invisible Influence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThere are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a jobyour entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on what's going on in \u003ci\u003eyour\u003c\/i\u003e head than it does on what's going on in theirs. Your expectations, the words you choose, the environment in which you ask these questionsso many factors that \u003ci\u003eyou\u003c\/i\u003e controlcan determine whether you hear a yes or a no. \u003c\/p\u003e\u003cp\u003e \u003ci\u003eInvisible Influence\u003c\/i\u003e shows you a step-by-step process to quietly persuade others to choose you or your product. Based on new scientific discoveries that reveal fascinating and unique approaches to influence, this book shows how people process their feelings about products, services, and people, and what mental shortcuts they use to make their choices. You'll learn \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eChapter 1 Intentional Reality 1\u003c\/p\u003e \u003cp\u003eChapter 2 Identity Convergence 14\u003c\/p\u003e \u003cp\u003eChapter 3 Kim Kardashian’s Connectors 30\u003c\/p\u003e \u003cp\u003eChapter 4 Your Self and Others 44\u003c\/p\u003e \u003cp\u003eChapter 5 Your Trusted Self 54 \u003c\/p\u003e \u003cp\u003eChapter 6 Reactance Removed 60\u003c\/p\u003e \u003cp\u003eChapter 7 The Science of When 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003e52 Techniques 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Preempting the Neon Sign 93\u003c\/p\u003e \u003cp\u003e2 Is Less More? 95\u003c\/p\u003e \u003cp\u003e3 Practice Deframing 98\u003c\/p\u003e \u003cp\u003e4 You Can’t Beat Biology 100\u003c\/p\u003e \u003cp\u003e5 Face Your jpeg 102\u003c\/p\u003e \u003cp\u003e8 Do I Understand? 107\u003c\/p\u003e \u003cp\u003e9 The First Shall Be Last and the Last Shall Be First 110\u003c\/p\u003e \u003cp\u003e10 More than the Message 111\u003c\/p\u003e \u003cp\u003e11 When All Else Fails 113\u003c\/p\u003e \u003cp\u003e12 Something Money Can’t Buy 114\u003c\/p\u003e \u003cp\u003e13 Attention ç Here 116\u003c\/p\u003e \u003cp\u003e14 Imagined Ownership 117\u003c\/p\u003e \u003cp\u003e15 Unique Frame Precludes “No” 119\u003c\/p\u003e \u003cp\u003e16 The Contrastive Analysis 121\u003c\/p\u003e \u003cp\u003e17 Give Them a Cup of Coff ee 123\u003c\/p\u003e \u003cp\u003e18 The $4,000,000 Bra 125\u003c\/p\u003e \u003cp\u003e19 Mirror Neuron on the Wall . . . 126\u003c\/p\u003e \u003cp\u003e20 Behavioral Gravit 128\u003c\/p\u003e \u003cp\u003e21 If You Insist 129\u003c\/p\u003e \u003cp\u003e22 Here’s the Message for That Mood 131\u003c\/p\u003e \u003cp\u003e23 Behavioral Integration 132\u003c\/p\u003e \u003cp\u003e24 Have Them Help You Help Them Change 133\u003c\/p\u003e \u003cp\u003e25 The Second Right Answer 136\u003c\/p\u003e \u003cp\u003e26 Hypothetically Speaking 138\u003c\/p\u003e \u003cp\u003e27 Switching Labels 139\u003c\/p\u003e \u003cp\u003e28 Listen for What They’re Not Saying 141\u003c\/p\u003e \u003cp\u003e29 Role-Response-Projection 142\u003c\/p\u003e \u003cp\u003e30 Let Them Direct the Traffi c 144\u003c\/p\u003e \u003cp\u003e31 Absorb Them into Your World 147\u003c\/p\u003e \u003cp\u003e32 The Hidden Message 149\u003c\/p\u003e \u003cp\u003e33 Psychic Power 152\u003c\/p\u003e \u003cp\u003e34 Bond Quickly 154\u003c\/p\u003e \u003cp\u003e35 Use a Post-It® Note 158\u003c\/p\u003e \u003cp\u003e36 More Post-It® Magic 160\u003c\/p\u003e \u003cp\u003e37 Seven New Body Language Tips 163\u003c\/p\u003e \u003cp\u003e38 Triggering Feelings of Inclusion 164\u003c\/p\u003e \u003cp\u003e39 Regret Reduction 165\u003c\/p\u003e \u003cp\u003e40 “I can’t aff ord it.” 167\u003c\/p\u003e \u003cp\u003e41 Put It on Paper 169\u003c\/p\u003e \u003cp\u003e42 Choice Sequencing 170\u003c\/p\u003e \u003cp\u003e43 Generate This Specifi c Sequence of Emotions 172\u003c\/p\u003e \u003cp\u003e44 The Instant Drama Resolution Technique 175\u003c\/p\u003e \u003cp\u003e45 Cause Them to Be Interrupted 177\u003c\/p\u003e \u003cp\u003e46 Recapturing Attention 179\u003c\/p\u003e \u003cp\u003e47 Decide Right Now 181\u003c\/p\u003e \u003cp\u003e48 Generate an Irresistible Impulse 182\u003c\/p\u003e \u003cp\u003e49 Take Them for a Walk 184\u003c\/p\u003e \u003cp\u003e50 The Story and the Statistic 186\u003c\/p\u003e \u003cp\u003e51 Understanding, and the Alternative 188\u003c\/p\u003e \u003cp\u003e52 Give Them Meaning 190\u003c\/p\u003e \u003cp\u003eA 10-Step Influence Template 192\u003c\/p\u003e \u003cp\u003eBibliography 198\u003c\/p\u003e \u003cp\u003eIndex 204\u003c\/p\u003e \u003cp\u003eAbout the Author 211\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51769056067927,"sku":"9781118602256","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118602256.jpg?v=1758719482","url":"https:\/\/bookcurl.com\/products\/invisible-influence-9781118602256","provider":"Book Curl","version":"1.0","type":"link"}