{"product_id":"investigating-the-use-of-sex-in-media-promotion-and-advertising-9780789037299","title":"Investigating the Use of Sex in Media Promotion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe latest scholarship on one of today’s most pressing issues\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. \u003cb\u003eInvestigating the Use of Sex in Media Promotion and Advertising\u003c\/b\u003e presents the latest scholarship on the role of sex in the most common media outlets—television programming, radio “shock jocks,” music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along. \u003cbr\u003e\u003cbr\u003e Often, opinions regarding sex in the media have little or no scientific grounding and even when scientific-grounded arguments are offered, they suffer from wide gaps in researc\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e Preface \u003c\/li\u003e\n\u003cli\u003e Foreword (Leonard Reid) \u003c\/li\u003e\n\u003cli\u003e OVERVIEW \u003c\/li\u003e\n\u003cli\u003e The Ageless Allure: Sex, Media, and Marketing (Tom Reichert) \u003c\/li\u003e\n\u003cli\u003e TELEVISION PROGRAMMING \u003c\/li\u003e\n\u003cli\u003e All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy (Michael Nitz, Tom Reichert, Adonica Schultz Aune, and André Vander Velde) \u003c\/li\u003e\n\u003cli\u003e Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics (Kimberly L. Bissell and Andrea M. Holt) \u003c\/li\u003e\n\u003cli\u003e Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema (Yinjiao Ye and Shuhua Zhou) \u003c\/li\u003e\n\u003cli\u003e SHOCK JOCKS AND MUSIC VIDEOS \u003c\/li\u003e\n\u003cli\u003e Sex and Shock Jocks: An Analysis of the Howard Stern and Bob \u0026amp; Tom Shows (Lawrence Soley) \u003c\/li\u003e\n\u003cli\u003e Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment (R. Glenn Cummins) \u003c\/li\u003e\n\u003cli\u003e MAGAZINES \u003c\/li\u003e\n\u003cli\u003e Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors (Jacqueline Lambiase) \u003c\/li\u003e\n\u003cli\u003e Consumer Responses to Sexual Magazine Covers on a Men’s Magazine (Tom Reichert and Shuhua Zhou) \u003c\/li\u003e\n\u003cli\u003e ADVERTISING \u003c\/li\u003e\n\u003cli\u003e A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising (Hye-Jin Paek and Michelle R. Nelson) \u003c\/li\u003e\n\u003cli\u003e Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino (Erika Engstrom) \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003cli\u003e Reference Notes Included \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":50577466982743,"sku":"9780789037299","price":52.24,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780789037299.jpg?v=1746095433","url":"https:\/\/bookcurl.com\/products\/investigating-the-use-of-sex-in-media-promotion-and-advertising-9780789037299","provider":"Book Curl","version":"1.0","type":"link"}