{"product_id":"investigating-the-use-of-sex-in-media-promotion-and-advertising-9780789037282","title":"Investigating the Use of Sex in Media Promotion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e Preface \u003c\/li\u003e\n\u003cli\u003e Foreword (Leonard Reid) \u003c\/li\u003e\n\u003cli\u003e OVERVIEW \u003c\/li\u003e\n\u003cli\u003e The Ageless Allure: Sex, Media, and Marketing (Tom Reichert) \u003c\/li\u003e\n\u003cli\u003e TELEVISION PROGRAMMING \u003c\/li\u003e\n\u003cli\u003e All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy (Michael Nitz, Tom Reichert, Adonica Schultz Aune, and André Vander Velde) \u003c\/li\u003e\n\u003cli\u003e Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics (Kimberly L. Bissell and Andrea M. Holt) \u003c\/li\u003e\n\u003cli\u003e Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema (Yinjiao Ye and Shuhua Zhou) \u003c\/li\u003e\n\u003cli\u003e SHOCK JOCKS AND MUSIC VIDEOS \u003c\/li\u003e\n\u003cli\u003e Sex and Shock Jocks: An Analysis of the Howard Stern and Bob \u0026amp; Tom Shows (Lawrence Soley) \u003c\/li\u003e\n\u003cli\u003e Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment (R. Glenn Cummins) \u003c\/li\u003e\n\u003cli\u003e MAGAZINES \u003c\/li\u003e\n\u003cli\u003e Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors (Jacqueline Lambiase) \u003c\/li\u003e\n\u003cli\u003e Consumer Responses to Sexual Magazine Covers on a Men’s Magazine (Tom Reichert and Shuhua Zhou) \u003c\/li\u003e\n\u003cli\u003e ADVERTISING \u003c\/li\u003e\n\u003cli\u003e A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising (Hye-Jin Paek and Michelle R. Nelson) \u003c\/li\u003e\n\u003cli\u003e Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino (Erika Engstrom) \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003cli\u003e Reference Notes Included \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577467048279,"sku":"9780789037282","price":104.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780789037282.jpg?v=1746095432","url":"https:\/\/bookcurl.com\/products\/investigating-the-use-of-sex-in-media-promotion-and-advertising-9780789037282","provider":"Book Curl","version":"1.0","type":"link"}