{"product_id":"introduction-to-sport-marketing-9781032488943","title":"Introduction to Sport Marketing","description":"\u003cp\u003eNow in a fully revised and updated third edition, \u003ci\u003eIntroduction to Sport Marketing \u003c\/i\u003eis a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.\u003c\/p\u003e\u003cp\u003eBuilt around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today's fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, incl\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019084005719,"sku":"9781032488943","price":51.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032488943.jpg?v=1750779252","url":"https:\/\/bookcurl.com\/products\/introduction-to-sport-marketing-9781032488943","provider":"Book Curl","version":"1.0","type":"link"}