{"product_id":"introduction-to-interactive-digital-media-9780367148621","title":"Introduction to Interactive Digital Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book offers a clearly written and engaging introduction to the basics of interactive digital media.\u003c\/p\u003e\u003cp\u003eAs our reliance on and daily usage of websites, mobile apps, kiosks, games, VR\/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing\u003ci\u003e. \u003c\/i\u003eAuthor Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout.\u003cb\u003e \u003c\/b\u003eThe book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers.\u003c\/p\u003e\u003cp\u003eAdditional features of this book include:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAn overview of the history, evolution and impact of interactive media;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eA spotlight on the development process and contributing team members;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAnalysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color);\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAn introduction to coding languages for interactive media; and\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eA guide to usability in interactive media.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eIntroduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eIntroduction\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Why Learn About Interactive Digital Media?\u003c\/p\u003e\u003cp\u003e How this Book is Organized\u003c\/p\u003e\u003cp\u003e References\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e1. What is Interactive Digital Media?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Introduction\u003c\/p\u003e\u003cp\u003e What Makes Interactive Digital Media Different from Other Forms of Media?\u003c\/p\u003e\u003cp\u003e Forms of Interactive Digital Media\u003c\/p\u003e\u003cp\u003e Developing Interactive Digital Media\u003c\/p\u003e\u003cp\u003e Essential Skills for the Interactive Digital Media Developer\u003c\/p\u003e\u003cp\u003e The Impact of Interactive Digital Media\u003c\/p\u003e\u003cp\u003e Career Opportunities in Interactive Digital Media\u003c\/p\u003e\u003cp\u003e Practitioner Interview—Heidi McDonald\u003c\/p\u003e\u003cp\u003e Discussion Questions\u003c\/p\u003e\u003cp\u003e References\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e2. History of Interactive Digital Media\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Introduction\u003c\/p\u003e\u003cp\u003e Origins of the Computer\u003c\/p\u003e\u003cp\u003e Evolution of the Computer\u003c\/p\u003e\u003cp\u003e The Computer Gets Personal\u003c\/p\u003e\u003cp\u003e The Graphical User Interface\u003c\/p\u003e\u003cp\u003e Video Games\u003c\/p\u003e\u003cp\u003e The Birth of the Internet\u003c\/p\u003e\u003cp\u003e Growth of the Internet\u003c\/p\u003e\u003cp\u003e The Birth of the World Wide Web\u003c\/p\u003e\u003cp\u003e Multimedia\u003c\/p\u003e\u003cp\u003e Web 2.0\u003c\/p\u003e\u003cp\u003e Interactive Digital Media in the 2010s and Beyond\u003c\/p\u003e\u003cp\u003e Practitioner Interview—Elizabeth (Jake) Feinler\u003c\/p\u003e\u003cp\u003e Discussion Questions\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e3. The Interactive Digital Media Development Process and Team\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Introduction\u003c\/p\u003e\u003cp\u003e Team Members\u003c\/p\u003e\u003cp\u003e Pitching the Project\u003c\/p\u003e\u003cp\u003e The Development Process\u003c\/p\u003e\u003cp\u003e Practitioner Interview—Tim Frick\u003c\/p\u003e\u003cp\u003e Discussion Questions\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e4. Fundamental Components of Interactive Digital Media\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Introduction\u003c\/p\u003e\u003cp\u003e Analog vs. Digital Media\u003c\/p\u003e\u003cp\u003e Bits and Bytes\u003c\/p\u003e\u003cp\u003e File Formats\u003c\/p\u003e\u003cp\u003e Analog to Digital\u003c\/p\u003e\u003cp\u003e The Pros of Digital Media\u003c\/p\u003e\u003cp\u003e Compression\u003c\/p\u003e\u003cp\u003e Description vs. Command-Based Encoding of Media\u003c\/p\u003e\u003cp\u003e Color on the Screen\u003c\/p\u003e\u003cp\u003e Practitioner Interview—Chris Cox\u003c\/p\u003e\u003cp\u003e Discussion Questions\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e5. Media Content\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Introduction\u003c\/p\u003e\u003cp\u003e Graphics\u003c\/p\u003e\u003cp\u003e Pixel-based Images\u003c\/p\u003e\u003cp\u003e Vector-based Images\u003c\/p\u003e\u003cp\u003e 2D Animation\u003c\/p\u003e\u003cp\u003e 3D Graphics and Animation\u003c\/p\u003e\u003cp\u003e Audio\u003c\/p\u003e\u003cp\u003e Video in Interactive Digital Media\u003c\/p\u003e\u003cp\u003e Text\u003c\/p\u003e\u003cp\u003e Practitioner Interview—Ana Monte\u003c\/p\u003e\u003cp\u003e Discussion Questions\u003c\/p\u003e\u003cp\u003e References\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e6. Aesthetics in Interactive Digital Media\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Introduction\u003c\/p\u003e\u003cp\u003e Typography\u003c\/p\u003e\u003cp\u003e Color\u003c\/p\u003e\u003cp\u003e Layout Principles\u003c\/p\u003e\u003cp\u003e Practitioner Interview—Brian Lucid\u003c\/p\u003e\u003cp\u003e Discussion Questions\u003c\/p\u003e\u003cp\u003e References\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e7. Authoring Interactive Digital Media\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Introduction\u003c\/p\u003e\u003cp\u003e Multimedia Authoring\u003c\/p\u003e\u003cp\u003e Making Video Games: Casual and Console\u003c\/p\u003e\u003cp\u003e Building Apps\u003c\/p\u003e\u003cp\u003e Building Interactive Media for Performance and Public Spaces\u003c\/p\u003e\u003cp\u003e Building Websites\u003c\/p\u003e\u003cp\u003e Practitioner Interview—Jans Carton\u003c\/p\u003e\u003cp\u003e Discussion Questions\u003c\/p\u003e\u003cp\u003e References\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e8. Usability\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Introduction\u003c\/p\u003e\u003cp\u003e Why Good Usability is Important\u003c\/p\u003e\u003cp\u003e Achieving Good Usability in Every Phase\u003c\/p\u003e\u003cp\u003e Guidelines for Good Usability\u003c\/p\u003e\u003cp\u003e Guidelines for Fun\u003c\/p\u003e\u003cp\u003e Usability and Play Testing\u003c\/p\u003e\u003cp\u003e Practitioner Interview—Julie Gaieski\u003c\/p\u003e\u003cp\u003e Discussion Questions\u003c\/p\u003e\u003cp\u003e References\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIndex\u003c\/em\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49401876545879,"sku":"9780367148621","price":147.25,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/introduction-to-interactive-digital-media-9780367148621","provider":"Book Curl","version":"1.0","type":"link"}