{"product_id":"introduction-to-communication-studies-9780415596480","title":"Introduction to Communication Studies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow can we study communication? What are the main theories and methods of approach?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field.\"\u003c\/strong\u003e\u003cem\u003eBritish Book News\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e@contents: \u003cstrong\u003eSelected Contents:\u003c\/strong\u003e List of plates Acknowledgements Why Fiske Still Matters \u003cem\u003eHenry Jenkins\u003c\/em\u003e Structuralism and Semiotics, Fiske-Style \u003cem\u003eRon Becker, Elana Levine, Darrell Newton and Pamela Wilson\u003c\/em\u003e Notes on Contributors General Editor’s Preface Author’s note INTRODUCTION: WHAT IS COMMUNICATION? Chapter 1 COMMUNICATION THEORY Chapter 2 OTHER MODELS Chapter 3 COMMUNICATION, MEANING, AND SIGNS Chapter 4 CODES Chapter 5 SIGNIFICATION Chapter 6 SEMIOTIC METHODS AND APPLICATIONS Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS Chapter 8 EMPIRICAL METHODS Chapter 9 IDEOLOGY AND MEANINGS CONCLUSION References Bibliography Further reading Books recommended for additional reading Index\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51767522230615,"sku":"9780415596480","price":82.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415596480.jpg?v=1758713608","url":"https:\/\/bookcurl.com\/products\/introduction-to-communication-studies-9780415596480","provider":"Book Curl","version":"1.0","type":"link"}