{"product_id":"introduction-to-behavioral-economics-9780470596227","title":"Introduction to Behavioral Economics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e* Focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples.     * Covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e1 Rationality, Irrationality, and Rationalization 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Consumer Purchasing Decisions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Transaction Utility and Consumer Pricing 17\u003c\/p\u003e \u003cp\u003e3 Mental Accounting 41\u003c\/p\u003e \u003cp\u003e4 Status Quo Bias and Default Options 70\u003c\/p\u003e \u003cp\u003e5 The Winner’s Curse and Auction Behavior 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Information and Uncertainty\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Bracketing Decisions 125\u003c\/p\u003e \u003cp\u003e7 Representativeness and Availability 156\u003c\/p\u003e \u003cp\u003e8 Confirmation and Overconfidence 187\u003c\/p\u003e \u003cp\u003e9 Decision under Risk and Uncertainty 214\u003c\/p\u003e \u003cp\u003e10 Prospect Theory and Decision under Risk or Uncertainty 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Time Discounting and the Long and Short Run\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Disagreeing with Ourselves: Projection and Hindsight Biases 281\u003c\/p\u003e \u003cp\u003e12 Naïve Procrastination 309\u003c\/p\u003e \u003cp\u003e13 Committing and Uncommitting 347\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Social Preferences\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 Selfishness and Altruism 389\u003c\/p\u003e \u003cp\u003e15 Fairness and Psychological Games 417\u003c\/p\u003e \u003cp\u003e16 Trust and Reciprocity 450\u003c\/p\u003e \u003cp\u003eGlossary 473\u003c\/p\u003e \u003cp\u003eIndex 495\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402373374295,"sku":"9780470596227","price":119.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470596227.jpg?v=1730480203","url":"https:\/\/bookcurl.com\/products\/introduction-to-behavioral-economics-9780470596227","provider":"Book Curl","version":"1.0","type":"link"}