{"product_id":"introduction-to-advertising-understanding-and-managing-the-advertising-process-9780367441999","title":"Introduction to Advertising Understanding and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e'The book is very helpful and much needed in the digital age, it covers all the aspects of advertising. Emmanuel Mogaji has encapsulated all the imperative aspects and domains of advertising very effectively. Commendable work!'\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVarsha Jain\u003c\/strong\u003e, \u003cem\u003eProfessor of Marketing, Co-chairperson, Doctoral Program, and Research, MICA, India\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e'A critical view of modern advertising... This book teaches you the management side of the advertising process. As an advertising lecturer, I enjoyed reading Emmanuel's insights and can't wait to share them with my students and colleagues.'\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsmail Erkan\u003c\/strong\u003e, \u003cem\u003eAssistant Professor at Izmir Katip Celebi University, Turkey\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘A simple yet packed advertising and communications book that achieves to highlight the advertising process as well as showcasing contemporary examples by brands. This book is very engaging and I will definitely introduce to my students due to ease of navigation, real life examples and link to day-to-day life messages we all come across.’\u003c\/p\u003e\u003cp\u003eShelton Giwa, \u003ci\u003eSenior Lecturer in Digital Marketing and Consumer Culture, Leicester Castle Business School, De Montfort University, UK\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e'Introduction to Advertising: Understanding and Managing the Advertising Process\u003c\/em\u003e offers an insight into the various ways in which advertising can be studied from an academic perspective. It explores different advertising theories and engages the reader by including reflective questions at the end of each chapter to assess the readers understanding. Very interesting read.'\u003c\/p\u003e\u003cp\u003eClaudette Kika, \u003cem\u003eLecturer in Management, University of Bedfordshire, UK\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e'This is a relevant book that introduces a layman or a beginner to Advertising and Marketing Communications. The book exposes the reader to the how, why, and when of Advertising campaigns from a multidisciplinary perspective. It's helpful to students, academics, researchers, and practitioners. Indeed, the author, Dr. Mogaji, displayed his professional knowledge, experience, and academic training in writing this book.'\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaiwo O. Soetan\u003c\/strong\u003e, \u003cem\u003eInstructor, School of Business, IT \u0026amp; Applied Arts, Red River College, Winnipeg, Canada\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Advertisement: Message from the Brand \u003cstrong\u003eTheme 1: Creating the Message \u003c\/strong\u003e2. The theories behind the Message 3. Advertising agencies working on the message 4. The creative elements of advertisements \u003cstrong\u003eTheme\u003c\/strong\u003e\u003cstrong\u003e 2: Sharing the Message \u003c\/strong\u003e5. Advertisements shared through traditional media 6. Advertisements shared through digital and emerging media \u003cstrong\u003eTheme\u003c\/strong\u003e\u003cstrong\u003e 3: Engaging the Message \u003c\/strong\u003e7. Advertisements reflecting the values of the target audience 8. Offensive or unoffensive: Regulating advertisements \u003cstrong\u003eTheme\u003c\/strong\u003e\u003cstrong\u003e 4: Evaluating the Message \u003c\/strong\u003e9. Evaluating the effectiveness of the advertisement 10. What lies ahead: The future of advertising\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51017906880855,"sku":"9780367441999","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367441999.jpg?v=1750775039","url":"https:\/\/bookcurl.com\/products\/introduction-to-advertising-understanding-and-managing-the-advertising-process-9780367441999","provider":"Book Curl","version":"1.0","type":"link"}