{"product_id":"introducing-the-creative-industries-from-theory-to-practice-9781849205733","title":"Introducing the Creative Industries: From Theory","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′\" \u003cbr\u003e \u003cem\u003e\u003cstrong\u003e- Angela Birchall, School of Media, Music \u0026amp; Performance, Salford University\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent.\u003cbr\u003e \u003cbr\u003e When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, \u003cstrong\u003eIntroducing the Creative Industries\u003c\/strong\u003e shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book:  \u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eInterweaves theoretical concepts and professional practice on every page\u003c\/li\u003e\n\u003cli\u003eUses cultural economy to teach the essential concepts and thinkers\u003c\/li\u003e\n\u003cli\u003eIntegrates case studies from fashion and gaming to journalism and music\u003c\/li\u003e\n\u003cli\u003eTeaches strategies for navigating the links between skills, industries, creativity and markets. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business. \u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cstrong\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWith the rapid growth in opportunities to work in the creative industries, there is a need for books that clearly outline the key issues. With a book rich with case studies and definitional materials, Davies and Sigthorsson have admirably met this challenge.\u003cbr\u003e\u003cb\u003eProfessor Terry Flew\u003cbr\u003eQueensland University of Technology\u003c\/b\u003e  \u003cp\u003e\u003c\/p\u003e \u003cp\u003eFull, fresh and fun, but also hard work - absorbing, detailed and ambitious. That′s the creative industries, and also this book. It suits what it studies, showing how human creativity, meaningfulness and experience are organised at industrial scale. Aimed squarely at those who will be the workforce and wealth-creators of the future, this is the go-to guide for understanding a complex and varied market.\u003cbr\u003e\u003cb\u003eJohn Hartley\u003cbr\u003eCurtin University, Australia, and Cardiff University, Wales\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: How to Use This Book Chapter 1: What are the Creative Industries?    Defining the Creative Industries    Studying the Creative Industries - Three Approaches Chapter 2: Creativity and Commerce    Patronage: Wealth, Power and Religion in Italian Renaissance Painting    The Marketplace: English Theatre in the Time of Shakespeare    Reproduction and Mass-production: The Print Revolution    Industrial Production    Industrialised Media Production: The Studio system PART ONE: WORKING IN THE CREATIVE INDUSTRIES Chapter 3: Institutions, Ownership and Entrepreneurship    The Organisation of Production    Workplaces    Work Structures    Work Patterns    Finding Work    National and International Perspectives Chapter 4: The Business of Creativity    Sole Traders and Micro Businesses    Financing a Creative Business    Contracts and Rights    Business Models    PEST: Political, Economic, Social and Technological Factors    Clustering and the Sense of Creative Community Chapter 5: Work Routines and Work Cultures    Employees: Staffers, In-house Workers    Freelancers and Portfolio Workers    Networking    Equality of Opportunity? PART TWO: PRODUCTION AND CIRCULATION OF PRODUCTS Chapter 6: Creative Producers and Products    Creative Goods and Services: Tangible and Intangible    Creative Originals Producers    Creative Content Producers    Creative Experience Providers    Creative Service Providers    From Simple Creative Goods to Complex Creative Goods Chapter 7: Research, Development and Production    Research and Development    Production Chapter 8: Circulation: Marketing and Distribution of Creative Products    Circulation    The Mass Market Model    Channels of Distribution and Marketing    What is Marketing?    Selling Stuff: Retail and its Disruptions PART THREE: THE CREATIVE ECONOMY Chapter 9: Institutional Commissioning and Financing Structures    Business Models in the Television Sector    Commissioning in Television    How Do Writers and Producers Get TV Commissions?    Finding a Route In    Commissioning and the Business of Magazine Publishing Chapter 10: Clients, Funders and Going it Alone    Working to Brief: The Client Relationship.    Public Funding    Entrepreneurial Approaches    Self-funding    Crowdfunding Chapter 11: The Changing Economic Landscape    Creativity and Commerce: Novelty, Risk and Change    Changing Work Routines and Work Cultures    Changing Structures and Models    Jobs That Don′t Exist Yet    Glossary","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":48742279053655,"sku":"9781849205733","price":42.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781849205733.jpg?v=1720060751","url":"https:\/\/bookcurl.com\/products\/introducing-the-creative-industries-from-theory-to-practice-9781849205733","provider":"Book Curl","version":"1.0","type":"link"}