{"product_id":"introducing-multimodality-9781032845388","title":"Introducing Multimodality","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate.\u003c\/p\u003e\u003cp\u003eReaders will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research, include new case studies and present a more global outlook, the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:\u003c\/p\u003e\u003cp\u003eâ formulating research questions\u003c\/p\u003e\u003cp\u003eâ collecting research materials\u003c\/p\u003e\u003cp\u003eâ assessing and developing methods of transcription\u003c\/p\u003e\u003cp\u003eâ considering the ethical dimensions of multimodal research\u003c\/p\u003e\u003cp\u003eWith a wide range of examples, clear practical support and a glossary of terms, \u003cem\u003eIntroducing Multimodality\u003c\/em\u003e is the ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied lingu\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019254071639,"sku":"9781032845388","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032845388.jpg?v=1750779665","url":"https:\/\/bookcurl.com\/products\/introducing-multimodality-9781032845388","provider":"Book Curl","version":"1.0","type":"link"}