{"product_id":"introducing-marketing-research-9780471497707","title":"Introducing Marketing Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExplores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"…an excellent introduction to the topic…certainly a text I would recommend for undergraduate marketing\/ marketing research courses…\" (The Marketing Review, Winter 2002)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword by Robert M Worcester\u003cbr\u003e \u003cbr\u003e Foreword by David Smith\u003cbr\u003e \u003cbr\u003e Preface\u003cbr\u003e \u003cbr\u003e About the Authors\u003cbr\u003e \u003cbr\u003e About the Contributors\u003cbr\u003e \u003cbr\u003e Part 1 Research Design and Methods\u003cbr\u003e \u003cbr\u003e Introduction to Marketing Research\u003cbr\u003e \u003cbr\u003e Marketing Research: Design and Process\u003cbr\u003e \u003cbr\u003e Desk Research and Secondary Data Collection\u003cbr\u003e \u003cbr\u003e Qualitative Research: Data Collection and Analysis\u003cbr\u003e \u003cbr\u003e Survey and Questionnaire Design\u003cbr\u003e \u003cbr\u003e Part 2 Statistical Considerations\u003cbr\u003e \u003cbr\u003e Basic Statistics and Data Analysis\u003cbr\u003e \u003cbr\u003e An Introduction to Sampling\u003cbr\u003e \u003cbr\u003e Hypothesis Testing and Tests of Association\u003cbr\u003e \u003cbr\u003e Hypothesis Testing and Tests of Difference\u003cbr\u003e \u003cbr\u003e Part 3 Contexts in Marketing Research\u003cbr\u003e \u003cbr\u003e International Marketing Research\u003cbr\u003e \u003cbr\u003e Internet Marketing Research\u003cbr\u003e \u003cbr\u003e Business to Business Marketd and Marketing Research\u003cbr\u003e \u003cbr\u003e Appendix 1: Selected Sources of Secondary Information\u003cbr\u003e \u003cbr\u003e Appendix 2: Statistical Tables\u003cbr\u003e \u003cbr\u003e Glossary\u003cbr\u003e \u003cbr\u003e Index","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402617430359,"sku":"9780471497707","price":44.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471497707.jpg?v=1730480990","url":"https:\/\/bookcurl.com\/products\/introducing-marketing-research-9780471497707","provider":"Book Curl","version":"1.0","type":"link"}