{"product_id":"into-the-metaverse-9781399401807","title":"Into the Metaverse","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAn illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society.\u003c\/b\u003eIn \u003ci\u003eInto the Metaverse, \u003c\/i\u003eCathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as:- What is the metaverse and what it means for your brand, organization or company- How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence.- How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing. - Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer.- Finally,","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48866649375063,"sku":"9781399401807","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781399401807.jpg?v=1722279639","url":"https:\/\/bookcurl.com\/products\/into-the-metaverse-9781399401807","provider":"Book Curl","version":"1.0","type":"link"}