{"product_id":"internet-retailing-and-future-perspectives-9781138940529","title":"Internet Retailing and Future Perspectives","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eSince the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as suchhelps readers to take advantage ofnew digital technologies.\u003c\/p\u003e\u003cp\u003eThis long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.\u003c\/p\u003e\u003cp\u003eUpdates to this edition include:\u003c\/p\u003e\u003cul\u003e\u003cul\u003e\n\u003cli\u003eSearch engine marketing and search engine optimization.\u003c\/li\u003e\n\u003cli\u003eNew and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogu\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. The world of e-retailing \u003c\/p\u003e\n\u003cp\u003e2. The business of e-retailing in practice \u003c\/p\u003e\n\u003cp\u003e3. Integration of e-retailing into an organisation\u003c\/p\u003e\n\u003cp\u003e4. Understanding and communicating with the e-consumer\u003c\/p\u003e\n\u003cp\u003e5. Information search on the web \u003c\/p\u003e\n\u003cp\u003e6. E-store design navigability, interactivity and web atmospherics \u003c\/p\u003e\n\u003cp\u003e7. E-service\u003c\/p\u003e\n\u003cp\u003e8. Branding on the web \u003c\/p\u003e\n\u003cp\u003e9. E-malls\u003c\/p\u003e\n\u003cp\u003e10. E-retailing models\u003c\/p\u003e\n\u003cp\u003e11. M-shopping\u003c\/p\u003e\n\u003cp\u003e12. U-shopping\u003c\/p\u003e\n\u003cp\u003e13. Multi-channel success and the future of e-retailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50577861574999,"sku":"9781138940529","price":65.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138940529.jpg?v=1746096971","url":"https:\/\/bookcurl.com\/products\/internet-retailing-and-future-perspectives-9781138940529","provider":"Book Curl","version":"1.0","type":"link"}