{"product_id":"internet-marketing-how-to-get-a-website-that-works-for-your-business-9780716030201","title":"Internet Marketing How to Get a Website That","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eSeventy per cent of UK businesses have a website. But 90 per cent of those websites don''t fulfil the expectations of their business owners and don''t provide the services their customers are seeking.\u003cbr\u003e\u003cbr\u003eNigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must:\u003cbr\u003e\u003cbr\u003eDefine the type of website the particular business needs.\u003cbr\u003e\u003cbr\u003eUnderstand what customers want from the website.\u003cbr\u003e\u003cbr\u003eAnalyse problems and defects in their existing website.\u003cbr\u003e\u003cbr\u003eSelect the correct keywords to target profitable customers.\u003cbr\u003e\u003cbr\u003eEnable search engines to find the website quickly and rank it highly.\u003cbr\u003e\u003cbr\u003eMake sure the website is easy to use and accessible to all.\u003cbr\u003e\u003cbr\u003eResearch competitors'' websites.\u003cbr\u003e\u003cbr\u003eFind the right web developers and communicate effectively with them.\u003cbr\u003e\u003cbr\u003eTest the website thorough\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eDo not build a website without reading this first. A true guru of his time, Mr. Packer can seriously and positively transform your business prospects and capabilities. -- Roger M Phillips, Chairman of Axiom Properties \u0026amp; Investments\u003cbr\u003eAn excellent book. Provides a practical and readable way through a maze of possibilities. Entrepreneurs and their advisors will find fewer better investments than this publication. -- David Brooksbank, Director of Enterprise, Cardiff School of Management\u003cbr\u003eExtremely helpful * B2B Marketing *\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":49404107293015,"sku":"9780716030201","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780716030201.jpg?v=1730485443","url":"https:\/\/bookcurl.com\/products\/internet-marketing-how-to-get-a-website-that-works-for-your-business-9780716030201","provider":"Book Curl","version":"1.0","type":"link"}