{"product_id":"international-satellite-broadcasting-in-south-asia-9780761812029","title":"International Satellite Broadcasting in South","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eInternational Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis small book. . . marks a significant contribution to the literature on international political communication. * Contemporary South Asia *\u003cbr\u003eThis small book. . . marks a significant contribution to the literature on international political communication. * Contemporary South Asia *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1 Dynamics of Satellite Broadcasting in India and Other Areas Chapter 2 \tHistory of Television in India Chapter 3 The New Doordarshan Chapter 4 Responses to Transnational Television in a STAR-struck Land Chapter 5 Putting Media Policy in its Place Chapter 6 The Obligation to Provide a Voice for Small Languages Chapter 7 Cultural Influence of Indian Cinema on Indian Television Chapter 8 Pictures of a Native Land Chapter 9 Use of STAR-TV and Doordarshan in India Chapter 10 Viewing of Doordarshan by Cable Subscribers in Bangalore Chapter 11 India Chapter 12 Culture as a \"Market Force\": Local Consumption of Global Television Chapter 13 Cultural Transcendence as an Alternate to Cultural Imperialism Chapter 14 A Critical Examination of a UNESCO Study on Television Flows in Europe and Asia","brand":"University Press of America","offers":[{"title":"Default Title","offer_id":51037757702487,"sku":"9780761812029","price":58.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780761812029.jpg?v=1750937169","url":"https:\/\/bookcurl.com\/products\/international-satellite-broadcasting-in-south-asia-9780761812029","provider":"Book Curl","version":"1.0","type":"link"}