{"product_id":"international-communications-strategy-9780749453299","title":"International Communications Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSilvia Cambié \u003c\/b\u003eis a cross-cultural communicator whose experience includes business journalism from Eastern Europe and professional communication for international trade associations.\u003cb\u003eYang-May Ooi \u003c\/b\u003eis a writer specialising in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...an execellent and essential guide.\"     Engineering \u0026amp; Technology           \"Happily, the book easily contains enough examples to merit having the word international in its title. If you've worked somewhere round the world, chances are it's mentioned here. And, crucially, the text is written in a clear and lucid style throughout, with key points broken down into practical lists of bullet points. With its focus on social media and intercultural communications, ICS is an extremely useful resource for communicators who deal with the intercultural world and Web 2.0 on a regular basis. Chances are that's most people.\"    Communication Director March 2010      \"This book is highly recommended to public relations professionals looking to optimize their communications in today's competitive business environment.\"     Library Journal Oct 2009\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE:  International communications;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tThe world we live in;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tRethinking public relations;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tThe global language of corporate social responsibility;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tThe dawn of leadership communication;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tThe day after;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  The role of social media in international communications;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 06: \tThe cultural landscape of social media;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tSocial media as a part of life;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tAuthenticity and trust;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tConnecting communities;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tEncouraging new forms of expression;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tThe next frontier: Multimedia and beyond\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404522660183,"sku":"9780749453299","price":31.34,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/international-communications-strategy-9780749453299","provider":"Book Curl","version":"1.0","type":"link"}