{"product_id":"interaction-of-symbols-9781032591254","title":"Interaction of Symbols","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ca target=\"_blank\"\u003e\u003ci\u003eInteraction of Symbols\u003c\/i\u003e\u003c\/a\u003e is a book for everyone engaged with icon design. It presents a theory of how icons work: symbols in an icon interact to evoke meaning. From this theory flow design principles and practices based on evidence from Design and other disciplines such as Psychology, Perception and Cognition. The theory. principles, and practices impact how all symbol-based communications are conceived, designed, and applied\u003c\/p\u003e\u003cp\u003eThe book focuses on icons that elicit a concept without any previous training or use of language. Findings from twenty years' worth of empirical design research studies explore, illustrate, and support each principle, process, and recommendation. The book begins with a review of icon research from various fields before laying a conceptual foundation that grounds the theory of the book. After and elaborating on that theory are chapters that demonstrate how to Establish Contexts to Guide Comprehension, Glean Which Symbols to Draw,\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019131781463,"sku":"9781032591254","price":50.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032591254.jpg?v=1750779406","url":"https:\/\/bookcurl.com\/products\/interaction-of-symbols-9781032591254","provider":"Book Curl","version":"1.0","type":"link"}