{"product_id":"intended-consequences-how-to-build-marketleading-companies-with-responsible-innovation-9781264285495","title":"Intended Consequences How to Build MarketLeading","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eWALL STREET JOURNAL\u003c\/em\u003e BESTSELLER\u003c\/strong\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cp\u003e\u003cb\u003eA pioneering venture capitalist provides an actionable framework for founders and executives to create innovative, enduring companies built for growth and for societal good.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of âœmove fast and break things,â minimum viable products, and hyper engagement at any cost must be replaced with new principles for an era of responsible innovation. We can no longer manage businesses solely for growth. With innovation comes responsibility: to generate returns beyond profits and to recenter technology as a force for good in the world. This requires a shift in the way organizations approach and value work.\u003c\/p\u003e\u003cp\u003eA companyâs \u003ci\u003emindset\u003c\/i\u003eâits intent to do good, avoid harmful consequences, and innovate responsiblyâis not enough. That mindset must be supported by a business model\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":48866499101015,"sku":"9781264285495","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781264285495.jpg?v=1722278950","url":"https:\/\/bookcurl.com\/products\/intended-consequences-how-to-build-marketleading-companies-with-responsible-innovation-9781264285495","provider":"Book Curl","version":"1.0","type":"link"}