{"product_id":"intellectual-property-9781119356219","title":"Intellectual Property","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA new edition of the trusted book on intellectual property\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntellectual Property\u003c\/i\u003e simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages.\u003c\/p\u003e \u003cp\u003eWritten by Russell L. Parr, an expert in the valuation\/intellectual property field, this book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns.\u003c\/p\u003e \u003cp\u003eThis book examines the business economics of strategies involving intellectual property licensing and joint ventures, provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAbout the Author xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Intellectual Property Is the Foundation of Value 3\u003c\/p\u003e \u003cp\u003e2 Intellectual Properties Defined 20\u003c\/p\u003e \u003cp\u003e3 Intangible Assets Defined 40\u003c\/p\u003e \u003cp\u003e4 Business Enterprise 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Valuation 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Valuation Principles 67\u003c\/p\u003e \u003cp\u003e6 Cost Approach 75\u003c\/p\u003e \u003cp\u003e7 Market Approach 87\u003c\/p\u003e \u003cp\u003e8 Income Approach, Identifying Economic Benefit 95\u003c\/p\u003e \u003cp\u003e9 Risk-Adjusted Income 113\u003c\/p\u003e \u003cp\u003e10 Valuation Errors 130\u003c\/p\u003e \u003cp\u003e11 Early-Stage Technology Valuation 142\u003c\/p\u003e \u003cp\u003e12 Special Valuation Situations 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Exploitation 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 Exploitation Strategies 177\u003c\/p\u003e \u003cp\u003e14 More on Exploitation Strategies 187\u003c\/p\u003e \u003cp\u003e15 Licensing, Negotiations, and Agreements 213\u003c\/p\u003e \u003cp\u003e16 Royalty Rates for Licensing 237\u003c\/p\u003e \u003cp\u003e17 Use of the 25% Rule in Valuing Intellectual Property 272\u003c\/p\u003e \u003cp\u003e18 Determining a Royalty Rate—an Example 291\u003c\/p\u003e \u003cp\u003e19 The Magnitude and Meaning of Royalty Misreporting 305\u003c\/p\u003e \u003cp\u003e20 Patent Aggregators 313\u003c\/p\u003e \u003cp\u003e21 University Licensing 326\u003c\/p\u003e \u003cp\u003e22 Joint Ventures 338\u003c\/p\u003e \u003cp\u003e23 Intellectual Property Audit and Management 352\u003c\/p\u003e \u003cp\u003e24 Organizing for the Future 372\u003c\/p\u003e \u003cp\u003e25 Transfer Pricing 384\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Infringement Damages 401\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e26 Lost Profits 403\u003c\/p\u003e \u003cp\u003e27 The Entire Market Value Rule 434\u003c\/p\u003e \u003cp\u003e28 Royalty Rates and the \u003ci\u003eGeorgia-Pacific \u003c\/i\u003eFactors 448\u003c\/p\u003e \u003cp\u003e29 Evolving Patent Damages 471\u003c\/p\u003e \u003cp\u003e30 Trademark, Copyright, and Trade Secret Damages 484\u003c\/p\u003e \u003cp\u003eAppendix A Accounting 496\u003c\/p\u003e \u003cp\u003eAppendix B Economic Benefit, Timing, and Pattern 507\u003c\/p\u003e \u003cp\u003eAppendix C Royalty Rate Data 530\u003c\/p\u003e \u003cp\u003eAppendix D Risk and Uncertainty 598\u003c\/p\u003e \u003cp\u003eIndex 619\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407036916055,"sku":"9781119356219","price":256.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119356219.jpg?v=1730497959","url":"https:\/\/bookcurl.com\/products\/intellectual-property-9781119356219","provider":"Book Curl","version":"1.0","type":"link"}