{"product_id":"integration-marketing-how-small-businesses-become-big-businesses-and-big-businesses-become-empires-how-small-businesses-become-big-businesses-and-big-businesses-become-empires-9780470454596","title":"Integration Marketing How Small Businesses Become","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLeading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology  What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's \"Integration Marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction (Why the Business World Needs Another Buzzword) xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Idea 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Digital New School Meets Profitable Old School 3\u003cbr\u003eNew School Gets Schooled (“Thank You, Sir. May I Have Another?”)\u003c\/p\u003e \u003cp\u003e2 A Real-Life Yoda on Billion Dollar Businesses 17\u003c\/p\u003e \u003cp\u003e3 How Integration Marketing Transformed a Self-Confessed Geek into One of History’s Most Influential People 31\u003c\/p\u003e \u003cp\u003e4 Talking the Business Growth Talk 45\u003cbr\u003eThe Language of Integration Marketing (Part 1)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Strategy 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Why Strategic Integration Marketing? 57\u003cbr\u003eThree Magic Words\u003c\/p\u003e \u003cp\u003e6 Taking That First Step Forward 67\u003cbr\u003eCreating Your Integration Marketing Growth Strategy\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Mastery 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 More Words that Matter 77\u003cbr\u003eThe Language of Integration Marketing (Part 2)\u003c\/p\u003e \u003cp\u003e8 Minimizing Guesswork, Maximizing Growth 89\u003cbr\u003eUsing the Integration Marketing Score\u003c\/p\u003e \u003cp\u003e9 Google, Snoop Dogg, and Some Bling-Bling 105\u003cbr\u003eClever Integration Marketing Tactics Everywhere You Look\u003c\/p\u003e \u003cp\u003e\u003cb\u003eExtra Credit 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 One More Benefit 117\u003cbr\u003eIntegration Marketing as Ecology\u003c\/p\u003e \u003cp\u003eAppendix Integration Spottings 125\u003c\/p\u003e \u003cp\u003eIndex 131\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402336411991,"sku":"9780470454596","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470454596.jpg?v=1730480102","url":"https:\/\/bookcurl.com\/products\/integration-marketing-how-small-businesses-become-big-businesses-and-big-businesses-become-empires-how-small-businesses-become-big-businesses-and-big-businesses-become-empires-9780470454596","provider":"Book Curl","version":"1.0","type":"link"}