{"product_id":"integrated-storytelling-by-design-9780367856977","title":"Integrated Storytelling by Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKlaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with theory and exercises intended to unlock new narrative dimensions, \u003ci\u003eIntegrated Storytelling by Design \u003c\/i\u003eis a must-read for creative professionals looking to shape the futu\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction 1. Enter the new world of storytelling by design 2. Structure 3. Seven key components of Integrated Storytelling by Design 4. Design principles and elements of Integrated Storytelling \u003cb\u003ePart I: Story \u003c\/b\u003e5. The rise, fall and rise of the living story 6. The concept of Integrated Storytelling 7. The War of the Worlds 8. CASE: The War of The Worlds Immersive Experience 9. From theory to practice: Concepts transcending technologies 10. The Integrated Storytelling check list \u003cb\u003ePart II: Design \u003c\/b\u003e11. The audience is the hero! 12. Constructing immersive narrative designs with Story Spheres 13. From theory to practice: Constructing a basic Story Sphere 14. Creating new narrative structures and dynamics with Micro Stories 15. From theory to practice: Structuring Micro Stories \u003cb\u003ePart III: Audience \u003c\/b\u003e16. Audience layer compositions 17. From theory to practice: Creating an audience code set 18. Designing connections across audience gaps 19. Designing a Creator - Audience Connection Script 20. The audience and the Integrated Story Sphere 21. The new roles of the audience 22. Variations of The Alien Encounter 23. From theory to practice: Audience role timeline mapping 24. Contextual Audience Design 25. From theory to practice: Audience context 26. Adjusting to a new audience mindset \u003cb\u003ePart IV: Experience \u003c\/b\u003e27. The design of memories 28. Theory to practice: Working with Micro Experiences in sequence \u003cb\u003ePart V: Convergence \u003c\/b\u003e29. The Integrated Storytelling design dimensions 30. Theory to practice: Integrated Experiential Narrative 31. Theory to practice: Vertical and horisontal integration \u003cb\u003ePart VI: Creation \u003c\/b\u003e32. Creating Integrated Storytelling 33. Testing Integrated Storytelling concepts 34. Acknowledging The Dark Side of Storytelling 35. From theory to practice: Uncovering hidden agendas \u003cb\u003ePart VII: Application \u003c\/b\u003e36. Themed attractions 37. CASE: Star Wars Galaxy’s Edge 38. Game Design and Beyond 39. CASE: The Last of Us 40. CASE: EVE Online: True Stories 41. The New Retail Experience 42. CASE: Søstrene Grene 43. Integrated Storytelling for Modern Marketing 44. CASE: Bleed For The Throne \u003cb\u003eFuturecasting \u003c\/b\u003e45. The future of the Story Experience \u003cb\u003eAfterword \u003c\/b\u003e46. Storytelling is not what storytelling was \u003cb\u003eLiterature and Media\u003c\/b\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018079600983,"sku":"9780367856977","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367856977.jpg?v=1750775564","url":"https:\/\/bookcurl.com\/products\/integrated-storytelling-by-design-9780367856977","provider":"Book Curl","version":"1.0","type":"link"}