{"product_id":"integrated-marketing-communication-creative-strategy-from-idea-to-implementation-9781538176320","title":"Integrated Marketing Communication: Creative","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding\/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Integrated Marketing Communication\u003cbr\u003e\u003cbr\u003e 2. IMC Marketing Plans\u003cbr\u003e\u003cbr\u003e 3. Branding and Positioning\u003cbr\u003e\u003cbr\u003e 4. Creative Briefs\u003cbr\u003e\u003cbr\u003e 5. The Creative Process\u003cbr\u003e\u003cbr\u003e 6. Copywriting\u003cbr\u003e\u003cbr\u003e 7. Campaigns\u003cbr\u003e\u003cbr\u003e 8. Public Relations\u003cbr\u003e\u003cbr\u003e 9. Newspaper Advertising\u003cbr\u003e\u003cbr\u003e10. Magazine Advertising\u003cbr\u003e\u003cbr\u003e11. Radio Advertising\u003cbr\u003e\u003cbr\u003e12. Television Advertising\u003cbr\u003e\u003cbr\u003e13. Out-of-Home and Transit Advertising\u003cbr\u003e\u003cbr\u003e14. Direct Marketing\u003cbr\u003e\u003cbr\u003e15. Sales Promotion\u003cbr\u003e\u003cbr\u003e16. Internet Marketing and Social Media\u003cbr\u003e\u003cbr\u003e17. Mobile Media Marketing\u003cbr\u003e\u003cbr\u003e18. Alternative Media Advertising","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51041248870743,"sku":"9781538176320","price":82.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781538176320.jpg?v=1750949507","url":"https:\/\/bookcurl.com\/products\/integrated-marketing-communication-creative-strategy-from-idea-to-implementation-9781538176320","provider":"Book Curl","version":"1.0","type":"link"}