{"product_id":"integrated-business-communication-9780470027677","title":"Integrated Business Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach  Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace.  \u003cp\u003eUltimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. The book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory is introduced when necessary to the understanding of the practical application of the various concepts. \u003ci\u003eIntegrated Business Communication\u003c\/i\u003e is broad enough in scope and method to be used as a core text in business communication. Case studies are an integral part of the mate\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAbout the Authors xiii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePreface xv\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAcknowledgements xvii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntroduction xix\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 Communication in Daily Life 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Building Blocks of Communication 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 3\u003c\/p\u003e \u003cp\u003eIntroduction to Integrated Communication 4\u003c\/p\u003e \u003cp\u003eSilo mentality 5\u003c\/p\u003e \u003cp\u003eWhy Does Integrated Business Communication Work? 6\u003c\/p\u003e \u003cp\u003eWhat Is Communication? 7\u003c\/p\u003e \u003cp\u003eThe Development of Theory 9\u003c\/p\u003e \u003cp\u003eThe boom years 9\u003c\/p\u003e \u003cp\u003eCommunication education today 10\u003c\/p\u003e \u003cp\u003eForms of Communication 11\u003c\/p\u003e \u003cp\u003eIntrapersonal communication 11\u003c\/p\u003e \u003cp\u003eInterpersonal communication 12\u003c\/p\u003e \u003cp\u003eMediated communication 12\u003c\/p\u003e \u003cp\u003eBusiness communication 14\u003c\/p\u003e \u003cp\u003eIntegrated business communication 14\u003c\/p\u003e \u003cp\u003eUnderstanding What This Means to You 15\u003c\/p\u003e \u003cp\u003eShaping the Communication Process 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Complex World of the Sender 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 27\u003c\/p\u003e \u003cp\u003eIntroduction to the World of the Sender 28\u003c\/p\u003e \u003cp\u003eUnderstanding Verbal Language 29\u003c\/p\u003e \u003cp\u003eWord choice 29\u003c\/p\u003e \u003cp\u003eWhat is paralanguage? Should I care about it? 30\u003c\/p\u003e \u003cp\u003eNon-verbal Communication is Complex and Ever Changing 34\u003c\/p\u003e \u003cp\u003eBody language 35\u003c\/p\u003e \u003cp\u003ePersuasion as a Communication Tool 36\u003c\/p\u003e \u003cp\u003eUsing persuasive tactics to reach your audience 38\u003c\/p\u003e \u003cp\u003eLanguage in the Global Setting 39\u003c\/p\u003e \u003cp\u003eWords both denote and connote information 39\u003c\/p\u003e \u003cp\u003eUsing concrete words 41\u003c\/p\u003e \u003cp\u003eUsing abstract words 41\u003c\/p\u003e \u003cp\u003eBarriers to direct and ethical language 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Knowing the Receivers of Your Messages 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 51\u003c\/p\u003e \u003cp\u003eIntroduction to Understanding Receivers 52\u003c\/p\u003e \u003cp\u003eLooking at a Global Audience 53\u003c\/p\u003e \u003cp\u003eGlobalization and localization 53\u003c\/p\u003e \u003cp\u003eDiversity and individualism in the workplace 54\u003c\/p\u003e \u003cp\u003eKnowing Your Audience 56\u003c\/p\u003e \u003cp\u003eDefining stakeholders 57\u003c\/p\u003e \u003cp\u003eQualitative research 61\u003c\/p\u003e \u003cp\u003eQuantitative research 63\u003c\/p\u003e \u003cp\u003eReaching Your Audience 63\u003c\/p\u003e \u003cp\u003eAbraham Maslow and the hierarchy of needs 64\u003c\/p\u003e \u003cp\u003eProfiling and narrowcasting 65\u003c\/p\u003e \u003cp\u003eCultural Influences Affect Receivers of Messages 69\u003c\/p\u003e \u003cp\u003eTypes of Audience 71\u003c\/p\u003e \u003cp\u003eInterested\/disinterested 72\u003c\/p\u003e \u003cp\u003eVoluntary\/captive 72\u003c\/p\u003e \u003cp\u003eEager\/resistant 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Breaking Through the Noise 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 81\u003c\/p\u003e \u003cp\u003eIntroduction to Message Perception 82\u003c\/p\u003e \u003cp\u003eWhat is Noise? 83\u003c\/p\u003e \u003cp\u003eExternal noise 84\u003c\/p\u003e \u003cp\u003eInternal noise 85\u003c\/p\u003e \u003cp\u003eSemantic noise 85\u003c\/p\u003e \u003cp\u003eFiltering Out Unwanted Noise 86\u003c\/p\u003e \u003cp\u003eCognitive dissonance 87\u003c\/p\u003e \u003cp\u003eSelective filters 87\u003c\/p\u003e \u003cp\u003eInformation overload 90\u003c\/p\u003e \u003cp\u003eMultitasking as noise 90\u003c\/p\u003e \u003cp\u003eHearing Versus Listening 92\u003c\/p\u003e \u003cp\u003eThe complex listening process 93\u003c\/p\u003e \u003cp\u003eTypes of listener 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Communication Channels 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 103\u003c\/p\u003e \u003cp\u003eIntroduction to Message Delivery 104\u003c\/p\u003e \u003cp\u003eSpoken Language 105\u003c\/p\u003e \u003cp\u003eWritten Language 105\u003c\/p\u003e \u003cp\u003ePrinted Language 106\u003c\/p\u003e \u003cp\u003eElectronic Language 107\u003c\/p\u003e \u003cp\u003eAdvantages and Disadvantages of Oral and Written Channels 108\u003c\/p\u003e \u003cp\u003eOral communication 109\u003c\/p\u003e \u003cp\u003eWritten communication 109\u003c\/p\u003e \u003cp\u003eChoosing a Channel 111\u003c\/p\u003e \u003cp\u003eThe Mechanics of Effective Messaging 112\u003c\/p\u003e \u003cp\u003eOutlining 112\u003c\/p\u003e \u003cp\u003eOrganizational patterns for outlines 113\u003c\/p\u003e \u003cp\u003eFormal Written Communication Formats 115\u003c\/p\u003e \u003cp\u003eFormal business letters 115\u003c\/p\u003e \u003cp\u003eOffice memoranda 118\u003c\/p\u003e \u003cp\u003eOral Communication Guidelines 118\u003c\/p\u003e \u003cp\u003eArt\/science dichotomy 119\u003c\/p\u003e \u003cp\u003eSpeech delivery formats 123\u003c\/p\u003e \u003cp\u003eEffective presentations 125\u003c\/p\u003e \u003cp\u003eElectronic Communication 128\u003c\/p\u003e \u003cp\u003eTechnology and communication 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2 Towards Integrated Business Communication 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Business Communication, Public Relations and Integrated Marketing Communication 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 139\u003c\/p\u003e \u003cp\u003eIntroduction to the Practice of Persuasive Communication 140\u003c\/p\u003e \u003cp\u003eEarly History 141\u003c\/p\u003e \u003cp\u003eRevolution and persuasion 142\u003c\/p\u003e \u003cp\u003eIndustrial Revolution 142\u003c\/p\u003e \u003cp\u003eTwentieth Century 144\u003c\/p\u003e \u003cp\u003eMergers and acquisitions 144\u003c\/p\u003e \u003cp\u003eWhat’s in a name? 145\u003c\/p\u003e \u003cp\u003eModels of public relations management 145\u003c\/p\u003e \u003cp\u003eThe Public Relations Industry Today 147\u003c\/p\u003e \u003cp\u003eSignificant Publics 149\u003c\/p\u003e \u003cp\u003eExternal publics 149\u003c\/p\u003e \u003cp\u003eInternal publics 150\u003c\/p\u003e \u003cp\u003eWhy Integrated Communication? 151\u003c\/p\u003e \u003cp\u003eImpact of globalization 153\u003c\/p\u003e \u003cp\u003eInfluence of integrated marketing communication (MARCOM) 154\u003c\/p\u003e \u003cp\u003eCharacteristics of integrated business communication 155\u003c\/p\u003e \u003cp\u003eStrategic planning 156\u003c\/p\u003e \u003cp\u003eMeeting Public Expectations 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 External Communication: Messaging to Your Publics 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 165\u003c\/p\u003e \u003cp\u003eIntroduction to Recognizing Publics 166\u003c\/p\u003e \u003cp\u003eStakeholders – primary publics 166\u003c\/p\u003e \u003cp\u003eSecondary publics 170\u003c\/p\u003e \u003cp\u003eForms of Corporate Messaging 170\u003c\/p\u003e \u003cp\u003eVision statements 171\u003c\/p\u003e \u003cp\u003eMission statements 172\u003c\/p\u003e \u003cp\u003eMarketing and public relations 173\u003c\/p\u003e \u003cp\u003eAdvertising 176\u003c\/p\u003e \u003cp\u003ePromotions 177\u003c\/p\u003e \u003cp\u003eCommunicating with special publics 179\u003c\/p\u003e \u003cp\u003eProtecting a brand 184\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Internal Communications: Messaging Within Your Company 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 191\u003c\/p\u003e \u003cp\u003eIntroduction to Sending Messages Within the Company 192\u003c\/p\u003e \u003cp\u003eOrganizational Communication 193\u003c\/p\u003e \u003cp\u003eInternal Verbal Communication 195\u003c\/p\u003e \u003cp\u003eFace-to-face communication 196\u003c\/p\u003e \u003cp\u003eTelephone and voice mail 197\u003c\/p\u003e \u003cp\u003eMeetings 198\u003c\/p\u003e \u003cp\u003eVideoconferencing 201\u003c\/p\u003e \u003cp\u003eSpecial events for employees 201\u003c\/p\u003e \u003cp\u003eWritten Internal Communication 204\u003c\/p\u003e \u003cp\u003eMemos 204\u003c\/p\u003e \u003cp\u003eTraditional memo 205\u003c\/p\u003e \u003cp\u003eHigh-impact memo 205\u003c\/p\u003e \u003cp\u003eEmail memo 206\u003c\/p\u003e \u003cp\u003eNewsletters 206\u003c\/p\u003e \u003cp\u003eBlogs 208\u003c\/p\u003e \u003cp\u003eSupplemental internal publications 209\u003c\/p\u003e \u003cp\u003eProtecting Your Company Image from Within 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Importance of Effective Communication in the Workplace 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 219\u003c\/p\u003e \u003cp\u003eIntroduction to Effective Workplace Communication 220\u003c\/p\u003e \u003cp\u003eThe Changing Workplace 221\u003c\/p\u003e \u003cp\u003eDiversity in the workplace 221\u003c\/p\u003e \u003cp\u003eIncreased use of technology 224\u003c\/p\u003e \u003cp\u003eCommunicating to Employees 225\u003c\/p\u003e \u003cp\u003eTwo ways to reach employees 226\u003c\/p\u003e \u003cp\u003eTwo-way Open Communication 226\u003c\/p\u003e \u003cp\u003eEmployee and management empowerment 228\u003c\/p\u003e \u003cp\u003eSharing knowledge 229\u003c\/p\u003e \u003cp\u003eEncouraging innovation 230\u003c\/p\u003e \u003cp\u003eEffective Communication as a Function of Management 232\u003c\/p\u003e \u003cp\u003eListening 232\u003c\/p\u003e \u003cp\u003eRecruitment 233\u003c\/p\u003e \u003cp\u003eTraining 233\u003c\/p\u003e \u003cp\u003eCommunication Challenges 235\u003c\/p\u003e \u003cp\u003eStrategic Planning 236\u003c\/p\u003e \u003cp\u003ePlanning for the future 237\u003c\/p\u003e \u003cp\u003eGoals, objectives and tactics 238\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Issues of Organizational Leadership 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 247\u003c\/p\u003e \u003cp\u003eIntroduction to the Role of Communication in Management and Leadership 248\u003c\/p\u003e \u003cp\u003eInstitutional Cultures in International Business 249\u003c\/p\u003e \u003cp\u003eReading institutional culture 251\u003c\/p\u003e \u003cp\u003eLeadership or Management? 251\u003c\/p\u003e \u003cp\u003eLeadership Theory 252\u003c\/p\u003e \u003cp\u003eTrait approach 252\u003c\/p\u003e \u003cp\u003eSituational approach 253\u003c\/p\u003e \u003cp\u003eStyle approach 255\u003c\/p\u003e \u003cp\u003eTransformational and transactional approaches 257\u003c\/p\u003e \u003cp\u003eChallenges in Leadership Communication 258\u003c\/p\u003e \u003cp\u003eLeaders Emerge when Ethical and Legal Issues Arise 258\u003c\/p\u003e \u003cp\u003eDefinition of ethics 259\u003c\/p\u003e \u003cp\u003eCross-cultural issues 260\u003c\/p\u003e \u003cp\u003eLegal issues 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3 Integrated Business Communication 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Global Communication Expands 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 273\u003c\/p\u003e \u003cp\u003eIntroduction to Global Communication as Everyday\u003c\/p\u003e \u003cp\u003eCommunication 274\u003c\/p\u003e \u003cp\u003eThe World Is Indeed Flat 275\u003c\/p\u003e \u003cp\u003eOverriding stereotypes 276\u003c\/p\u003e \u003cp\u003eThink Globally, Act Locally 278\u003c\/p\u003e \u003cp\u003eChanging Markets 279\u003c\/p\u003e \u003cp\u003eTraditional markets 280\u003c\/p\u003e \u003cp\u003eEmerging markets 280\u003c\/p\u003e \u003cp\u003eCommunication Technology in the Global Marketplace 281\u003c\/p\u003e \u003cp\u003eWebsites 282\u003c\/p\u003e \u003cp\u003eSocial media 283\u003c\/p\u003e \u003cp\u003eCommunicasting 284\u003c\/p\u003e \u003cp\u003eDatacasting 286\u003c\/p\u003e \u003cp\u003eApplied Global Communication 287\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Communication in the New Management World 295\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 295\u003c\/p\u003e \u003cp\u003eIntroduction to Communication Challenges 296\u003c\/p\u003e \u003cp\u003eStrategic Communication Management 297\u003c\/p\u003e \u003cp\u003eVisibility of the executive 297\u003c\/p\u003e \u003cp\u003eThe executive as team builder 299\u003c\/p\u003e \u003cp\u003eThe executive as mediator 301\u003c\/p\u003e \u003cp\u003eThe executive as negotiator 302\u003c\/p\u003e \u003cp\u003eThe executive as educator 303\u003c\/p\u003e \u003cp\u003eThe executive as facilitator of creativity and innovation 303\u003c\/p\u003e \u003cp\u003eAccountability and Decision-making 304\u003c\/p\u003e \u003cp\u003eLeading the Way for Effective Communication for the Future 306\u003c\/p\u003e \u003cp\u003eMeasuring communication effectiveness 306\u003c\/p\u003e \u003cp\u003eReading, researching, learning 307\u003c\/p\u003e \u003cp\u003eSound decision-making 308\u003c\/p\u003e \u003cp\u003eImproving Two-way Communication 312\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Emerging Issues Affecting Communication Strategy 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 319\u003c\/p\u003e \u003cp\u003eIntroduction to New Approaches to Communication Strategy 320\u003c\/p\u003e \u003cp\u003eBridging the Communication Gap between Executives and Employees 321\u003c\/p\u003e \u003cp\u003eBridging the Communication Gap between Employees and Customers 322\u003c\/p\u003e \u003cp\u003eIssues Management Strategy 323\u003c\/p\u003e \u003cp\u003eInternal issues management 326\u003c\/p\u003e \u003cp\u003eCrisis management and risk assessment 328\u003c\/p\u003e \u003cp\u003eSteps in crisis communication planning 330\u003c\/p\u003e \u003cp\u003ePublic affairs takes new directions 331\u003c\/p\u003e \u003cp\u003eTrendwatching: What’s on the Horizon? 332\u003c\/p\u003e \u003cp\u003eReactive responses to trends 333\u003c\/p\u003e \u003cp\u003eProactive trendwatching 336\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 New Focus on Responsible Communication 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 347\u003c\/p\u003e \u003cp\u003eIntroduction to New Communication Directions 348\u003c\/p\u003e \u003cp\u003eIntegrated Marketing Communication 349\u003c\/p\u003e \u003cp\u003eSteps in integrated marketing communication planning 350\u003c\/p\u003e \u003cp\u003eDeveloping and Implementing Communication Strategies 350\u003c\/p\u003e \u003cp\u003eChoosing communication channels 350\u003c\/p\u003e \u003cp\u003eThe business of branding 352\u003c\/p\u003e \u003cp\u003eSpecialized marketing techniques 353\u003c\/p\u003e \u003cp\u003eIntegrated Business Communication 356\u003c\/p\u003e \u003cp\u003eThe foundations of integrated business communication (IBC) 356\u003c\/p\u003e \u003cp\u003eThe integrated business communication model 356\u003c\/p\u003e \u003cp\u003eMaking IBC work 358\u003c\/p\u003e \u003cp\u003eIssues in IBC Planning 360\u003c\/p\u003e \u003cp\u003eThe corporate social responsibility movement 360\u003c\/p\u003e \u003cp\u003eCustomer communication management 362\u003c\/p\u003e \u003cp\u003eEmployee communication management 365\u003c\/p\u003e \u003cp\u003eLaying the foundation 366\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Looking Ahead 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecutive Summary 373\u003c\/p\u003e \u003cp\u003eIntroduction to Communicating in the Future 374\u003c\/p\u003e \u003cp\u003eOrganizational and Technological Changes 376\u003c\/p\u003e \u003cp\u003eOrganizational changes 377\u003c\/p\u003e \u003cp\u003eTechnological changes 382\u003c\/p\u003e \u003cp\u003eNew Communication Challenges Emerge 382\u003c\/p\u003e \u003cp\u003eEthical uncertainties 383\u003c\/p\u003e \u003cp\u003eSecurity issues 385\u003c\/p\u003e \u003cp\u003eCreativity Rules the New Global Marketplace 386\u003c\/p\u003e \u003cp\u003eTraining Communicators for the New Global Marketplace 386\u003c\/p\u003e \u003cp\u003eEducational training 386\u003c\/p\u003e \u003cp\u003eFuturists See the World from a Different Perspective 387\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGlossary 395\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex 413\u003c\/i\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402263929175,"sku":"9780470027677","price":42.26,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/integrated-business-communication-9780470027677","provider":"Book Curl","version":"1.0","type":"link"}