{"product_id":"intangible-assets-and-value-creation-9780470845127","title":"Intangible Assets and Value Creation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUsing practical case studies and interviews with leading experts in the field, this book analyses the key elements in value creation. It provides practical guidance to organisations that will allow them to migrate into an economy that demands new business models.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"…this book aims at a paradigm change in management and names good reasons and arguments for it…\" (Controller Magazin, May 2002)  \u003cp\u003e\"…a comprehensive collection of material and a rich source for ideas around the topic of intangible assets management…\" (is-report, September 2002)\u003c\/p\u003e \u003cp\u003e\"…Daums suggestion…which unites the best concepts available in the market is brilliant and typical for times…\" (Accounting, August 2002)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Interviews.  \u003cp\u003eForeword.\u003c\/p\u003e \u003cp\u003eForeward to the German edition.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003ePART 1. NEW CORPORATE VALUES.\u003c\/p\u003e \u003cp\u003eIntangible Assets: The Foundation of a New Economy.\u003c\/p\u003e \u003cp\u003eNew Corporate Success Factors.\u003c\/p\u003e \u003cp\u003ePART 2. THE NEW ENTERPRISE.\u003c\/p\u003e \u003cp\u003eOpenness and Transparency as Success Factors.\u003c\/p\u003e \u003cp\u003eValue Creation through Structural Capital.\u003c\/p\u003e \u003cp\u003ePART 3. NEW MANAGEMENT.\u003c\/p\u003e \u003cp\u003eNew Value Drivers Require a New Management Approach.\u003c\/p\u003e \u003cp\u003eArchitecture and Elements of the New Management System.\u003c\/p\u003e \u003cp\u003eThe New Performance Measurement and Accounting System.\u003c\/p\u003e \u003cp\u003eNew Management Processes and Concepts for the New Management System.\u003c\/p\u003e \u003cp\u003eImplementing the New Management System - New Roles for Managers.\u003c\/p\u003e \u003cp\u003ePART 4. EPILOGUE.\u003c\/p\u003e \u003cp\u003eIntangible Assets and the Wealth of Nations.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402437239127,"sku":"9780470845127","price":61.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470845127.jpg?v=1730480394","url":"https:\/\/bookcurl.com\/products\/intangible-assets-and-value-creation-9780470845127","provider":"Book Curl","version":"1.0","type":"link"}