{"product_id":"inspired-9780470638453","title":"Inspired","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe definitive reference guide for developing, launching, and rolling out a new product\u003c\/p\u003e \u003cp\u003eEach year, thousands of new products are introduced to market. Most fail. What''s worse is it doesn''t have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. \u003ci\u003eInspired! Take Your Product Dream from Concept to Shelf\u003c\/i\u003e helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers\u003c\/li\u003e \u003cli\u003ePresents invaluable research as to producers, designers, distributors, and retailers\u003c\/li\u003e \u003cli\u003eDiv\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePhase I Development\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Develop the Idea 3\u003c\/p\u003e \u003cp\u003eChapter 2 Create Your Product 21\u003c\/p\u003e \u003cp\u003eChapter 3 Brand Marketing 57\u003c\/p\u003e \u003cp\u003eChapter 4 Design the Process 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePhase II Launch\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Packaging a Product 119\u003c\/p\u003e \u003cp\u003eChapter 6 Produce Your Product and Platform 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePhase III Rollout\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Get Distribution, and Get on the Shelf 163\u003c\/p\u003e \u003cp\u003eChapter 8 Demonstrate Local Success 191\u003c\/p\u003e \u003cp\u003eChapter 9 Financing Primer 217\u003c\/p\u003e \u003cp\u003eNotes 243\u003c\/p\u003e \u003cp\u003eAbout the Author 245\u003c\/p\u003e \u003cp\u003eIndex 247\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864634831191,"sku":"9780470638453","price":17.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470638453.jpg?v=1722272825","url":"https:\/\/bookcurl.com\/products\/inspired-9780470638453","provider":"Book Curl","version":"1.0","type":"link"}