{"product_id":"inside-the-nudge-unit-9780753556559","title":"Inside the Nudge Unit","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWith a foreword by Richard Thaler, winner of the Nobel Prize in Economics!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNew Updated Edition, 2019.\u003cbr\u003e\u003cbr\u003eDr David Halpern, behavioural scientist and head of the government''s Behavioural Insights Team, or \u003ci\u003eNudge Unit\u003c\/i\u003e, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA stunning book – thrilling, eye-opening and deeply informative * Alain de Botton *\u003cbr\u003eThere is no better guide to governance in the twenty-first century * Cass C Sunstein, co-author of Nudge *\u003cbr\u003eExplains how to change people's behaviour in subtle but profound ways. Politicians of all parties could learn from this book * Guardian *\u003cbr\u003eOffers a penetrating insight into the potential of behavioural mechanics, revealing what really works * The Times Literary Supplement *\u003cbr\u003eA must-read account of one of the Cameron government's best innovations. \u003ci\u003eInside the Nudge Unit\u003c\/i\u003e is a brilliant guide to making any organisation not just more effective, but more human * Steve Hilton, former Senior Advisor to David Cameron and author of More Human *\u003cbr\u003eDavid Halpern has written a magnificent book about a revolution at the heart of the British government. It's a riveting tale - and essential reading for anyone who wants to know how to make big changes happen * Rohan Silva, former Senior Advisor to David Cameron and co-founder of Second Home *\u003cbr\u003eDavid Halpern presents a masterclass on how to embed behavioural insights into the fabric of an organisation. This book is full of numerous examples on not just excellent behaviourally informed programs as well as terrific practical advice on how to get these programs up and running! * Dilip Soman, India Innovation Institute *\u003cbr\u003eIntriguing * The Sunday Times Culture Magazine *\u003cbr\u003eNudging has gone mainstream and this book explains how this happened and where it goes next. It is a must read for all interested in government policy but also a fascinating read for all who want to know why we behave as we do. * Sir Gus O'Donnell, former Cabinet Secretary *\u003cbr\u003eIf you want to understand how things work – or, as is more often the case, how they don’t – David Halpern’s \u003ci\u003eInside the Nudge Unit\u003c\/i\u003e explains how to change people’s behaviour in subtle but profound ways. Politicians of all parties, whether winners or losers this year, could learn from it. * Guardian *","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":49083594408279,"sku":"9780753556559","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780753556559.jpg?v=1725549432","url":"https:\/\/bookcurl.com\/products\/inside-the-nudge-unit-9780753556559","provider":"Book Curl","version":"1.0","type":"link"}