{"product_id":"inside-the-box-9781451659290","title":"Inside the Box","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe inside-the-box approach can reveal key opportunities for innovation that are hiding in plain sight (Daniel H. Pink, author of \u003ci\u003eDrive\u003c\/i\u003e).\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe traditional attitude toward creativity in the American business world is to think outside the boxto brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but its a problem-specific solution that does nothing to engender creative thinking more generally. \u003ci\u003eInside the Box\u003c\/i\u003e demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking \u003ci\u003einside\u003c\/i\u003e the box, working in ones familiar world to create new ideas independent of specific problems. SITs techniques and principles have instilled creative thinking into such companies as Procter \u0026amp; Gamble, Johnson \u0026amp; Johnson, and other industry leaders.\u003ci\u003e Inside the Box \u003c\/i\u003eshows ho","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":49530129875287,"sku":"9781451659290","price":15.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781451659290.jpg?v=1731878180","url":"https:\/\/bookcurl.com\/products\/inside-the-box-9781451659290","provider":"Book Curl","version":"1.0","type":"link"}