{"product_id":"inside-information-9780471495437","title":"Inside Information","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...extremely practical...if you're planning to buy research...this will give you all the ammunition you need...well worth a read.\" (Admap, December 2001)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword by Andrew McIntosh.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e Mastering Twenty-First-Century Information.\u003cbr\u003e \u003cbr\u003e Acquiring Effective Information Habits.\u003cbr\u003e A Primer in Qualitative Evidence.\u003cbr\u003e Understanding Survey Data.\u003cbr\u003e Designing Actionable Research.\u003cbr\u003e Holistic Data Analysis.\u003cbr\u003e Information-Based Decision-Making.\u003cbr\u003e Bibliography.\u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402615300439,"sku":"9780471495437","price":40.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471495437.jpg?v=1730480973","url":"https:\/\/bookcurl.com\/products\/inside-information-9780471495437","provider":"Book Curl","version":"1.0","type":"link"}