{"product_id":"innovation-management-9781350337961","title":"Innovation Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms.\u003ci\u003eInnovation Management\u003c\/i\u003e caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":51019651678551,"sku":"9781350337961","price":49.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350337961.jpg?v=1750780915","url":"https:\/\/bookcurl.com\/products\/innovation-management-9781350337961","provider":"Book Curl","version":"1.0","type":"link"}