{"product_id":"innovation-by-demand-9780719082849","title":"Innovation by Demand","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBrings together a range of sociologists and economists to study the role of demand and consumption in the innovative process -- .\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Innovation by demand? An introduction\u003cbr\u003e2. Social mechanisms generating demand: a review and manifesto - Alan Warde\u003cbr\u003e3. There’s more to the economics of consumption than (almost) unconstrained utility maximisation - G. M. Peter Swann\u003cbr\u003e4. Variety, growth and demand - Pier Paolo Saviotti\u003cbr\u003e5. Preferences and novelty – a multidisciplinary perspective -  Wilhelm Ruprecht\u003cbr\u003e6. Social routines and the consumption of food - Mark Tomlinson \u0026amp; Andrew McMeekin\u003cbr\u003e7. Social categorization and group identification: How African-Americans shape their collective identity through consumption - Virág Molnár \u0026amp; Michéle Lamont\u003cbr\u003e8. Hyperembedded demand and uneven innovation: female labour in a male-dominated service industry - Bonnie H. Erickson\u003cbr\u003e9. Greening organisations: Purchasing, consumption and innovation - Ken Green, Barbara Morton \u0026amp; Steve New\u003cbr\u003e10. Information and communication technologies and the role of consumers in innovation - Leslie Haddon\u003cbr\u003e11. The incorporation of user needs in telecom product design - Vivien Walsh, Carole Cohen \u0026amp; Albert Richards\u003cbr\u003e12. Markets, supermarkets and the macro-social shaping of demand.  An instituted economic process approach - Mark Harvey\u003c\/p\u003e","brand":"Manchester University Press","offers":[{"title":"Default Title","offer_id":51037330080087,"sku":"9780719082849","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780719082849.jpg?v=1750935320","url":"https:\/\/bookcurl.com\/products\/innovation-by-demand-9780719082849","provider":"Book Curl","version":"1.0","type":"link"}