{"product_id":"innovation-9780787962135","title":"Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eInnovation represents the most important articles on the topic of innovation and features contributions from some of the world''s top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction (Edward B. Roberts, Editor).\u003cbr\u003e \u003cbr\u003e PART ONE: INNOVATING FROM THE INSIDE.\u003cbr\u003e \u003cbr\u003e 1. Strategic Innovation (Constantinos Markides).\u003cbr\u003e \u003cbr\u003e 2. Creativity Versus Structure: A Useful Tension (John Seely Brown and Paul Duguid).\u003cbr\u003e \u003cbr\u003e 3. Integrating the Fuzzy Front Endof New Product Development (Anil Khurana and Stephen R. Rosenthal).\u003cbr\u003e \u003cbr\u003e 4. The Product Family and the Dynamicsof Core Capability (Marc H. Meyer and James M. Utterback).\u003cbr\u003e \u003cbr\u003e 5. Planning for Product Platforms (David Robertson and Karl Ulrich).\u003cbr\u003e \u003cbr\u003e PART TWO: INNOVATING WITH THE OUTSIDE.\u003cbr\u003e \u003cbr\u003e 6. Ally or Acquire? How Technology Leaders Decide (Edward B. Roberts and Wenyun Kathy Liu).\u003cbr\u003e \u003cbr\u003e 7. Outsourcing Innovation: The New Engine of Growth (James Brian Quinn).\u003cbr\u003e \u003cbr\u003e 8. How to Make Strategic Alliances Work (Jeffrey H. Dyer, Prashant Kale, and Harbir Singh).\u003cbr\u003e \u003cbr\u003e 9. Innovation:Location Matters (Michael E. Porter and Scott Stern).\u003cbr\u003e \u003cbr\u003e PART THREE: NEW DIMENSIONS FOR INNOVATION.\u003cbr\u003e \u003cbr\u003e 10. Software-Based Innovation (James Brian Quinn, Jordan J. Baruch, and Karen Anne Zien).\u003cbr\u003e \u003cbr\u003e 11. Innovation by User Communities: Learning from Open-Source Software (Eric A. von Hippel).\u003cbr\u003e \u003cbr\u003e 12. Weird Ideas That Spark Innovation (Robert I. Sutton).\u003cbr\u003e \u003cbr\u003e The Authors.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48865897316695,"sku":"9780787962135","price":16.14,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780787962135.jpg?v=1722276104","url":"https:\/\/bookcurl.com\/products\/innovation-9780787962135","provider":"Book Curl","version":"1.0","type":"link"}