{"product_id":"innovating-a-doers-manifesto-for-starting-from-a-hunch-prototyping-problems-scaling-up-and-learning-to-be-productively-wrong-the-mit-press-up-and-learning-to-be-productively-wrong-9780262536127","title":"Innovating A Doers Manifesto for Starting from a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDiscover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In \u003ci\u003eInnovating\u003c\/i\u003e, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be sc","brand":"MIT Press Ltd","offers":[{"title":"Default Title","offer_id":48864304791895,"sku":"9780262536127","price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262536127.jpg?v=1722271315","url":"https:\/\/bookcurl.com\/products\/innovating-a-doers-manifesto-for-starting-from-a-hunch-prototyping-problems-scaling-up-and-learning-to-be-productively-wrong-the-mit-press-up-and-learning-to-be-productively-wrong-9780262536127","provider":"Book Curl","version":"1.0","type":"link"}