{"product_id":"innovate-or-perish-9780471779308","title":"Innovate or Perish","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn India, there are 555 million young people under the age of 25 lining up for outsourced American jobs.   So many, in fact, that the Indian press has dubbed them \"Zippies. \"  And 60 percent of Indian households have at least one Zippie.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eABOUT THE EDITOR  \u003cp\u003eABOUT THE AUTHORS.\u003c\/p\u003e \u003cp\u003ePREFACE BY HENRY CHESBROUGH.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1:  PRINCIPLES OF GLOBAL LEADERSHIP IN THE ENDURING TECHNOLOGY COMPANY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1\u003c\/b\u003e THE POLYMATH CEO: ENLIGHTENED LEADERSHIP FOR THE ENDURING TECHNOLOGY COMPANY (EDWARD KAHN).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2: INTELLECTUAL PROPERTY MANAGEMENT.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2\u003c\/b\u003e THE IP TOOLKIT: MAXIMIZING BUSINESS VALUE FROM INTELLECTUAL PROPERTY (EDMUND WALSH).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3\u003c\/b\u003e HARVESTING NEW INTELLECTUAL ASSETS: THE ROLE OF BUSINESS METHOD PATENTS AND TRADE SECRETS IN STRATEGIC IP MANAGEMENT (KARL JORDA and WAYNE JAESCHKE).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4\u003c\/b\u003e GIANTS CAN BE NIMBLE: THE SBC STORY (ABHA DIVINE).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5\u003c\/b\u003e INNOVATION ASSET PORTFOLIO: THE INTELLECTUAL PROPERTY MUSE GETS AN MBA (DAMON MATTEO).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3: INNOVATION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6\u003c\/b\u003e INNOVATION STRATEGY: THE ESSENTIAL INGREDIENT (MICHAEL KAYAT).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7\u003c\/b\u003e MAXIMIZING INNOVATION TEAMS: THE INTERNAL AND EXTERNAL CONNECTION NETWORK (CARSTEN WITTRUP).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8\u003c\/b\u003e ROAD-MAPPING DISRUPTIVE TECHNICAL THREATS AND OPPORTUNITIES IN COMPLEX, TECHNOLOGY-BASED SUBSYSTEMS: THE SAILS METHODOLOGY (BRUCE VOJAK and FRANK CHAMBERS).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4: PARTNERED TECHNOLOGY AND BUSINESS DEVELOPMENT.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9\u003c\/b\u003e OPEN FOR BUSINESS: THE AIR PRODUCTS AND CHEMICALS STORY (JOHN TAO and VINCENT MAGNOTTA).\u003c\/p\u003e \u003cp\u003eAPPENDIX 9A: DETERMINING FAIR ROYALTY RATES FOR UNIVERSITY-DEVELOPED TECHNOLOGY EXCLUSIVE LICENSE OPTION.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10\u003c\/b\u003e DEVELOPING GROWTH STRATEGIES USING INTELLECTUAL ASSETS AND STRATEGIC ALLIANCES (DENNIS McCULLOUGH).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11\u003c\/b\u003e INNOVATION AND THE BIOPHARMACEUTICAL INDUSTRY: CRISIS OR CROSSROADS? (RONALD LINDSAY).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12\u003c\/b\u003e BUILDING COMPANIES ON NOT-SO-FERTILE SOIL (TERI WILLEY).\u003c\/p\u003e \u003cp\u003eINDEX.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525409382743,"sku":"9780471779308","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471779308.jpg?v=1731860406","url":"https:\/\/bookcurl.com\/products\/innovate-or-perish-9780471779308","provider":"Book Curl","version":"1.0","type":"link"}