{"product_id":"innovate-9780470560587","title":"Innovate","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEli Lilly. IBM. Medtronic, Procter \u0026amp; Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their start during the worst economic times. Innovate!: How Great Companies Get Started in Terrible Times  is first and foremost a source of true inspiration based on history.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments.  \u003cp\u003eI Am, Therefore I Innovate.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Recession.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePanic of 1797 (1797 - 1800).\u003c\/p\u003e \u003cp\u003eDepression of 1807 (1807 - 1814).\u003c\/p\u003e \u003cp\u003ePanic of 1819 (1819 - 1824).\u003c\/p\u003e \u003cp\u003ePanic of 1837 (1837 - 1843).\u003c\/p\u003e \u003cp\u003ePanic of 1857 (1857 - 1858).\u003c\/p\u003e \u003cp\u003eThe Long Depression (1873 - 1879).\u003c\/p\u003e \u003cp\u003ePanic of 1893 (1893 - 1896).\u003c\/p\u003e \u003cp\u003ePanic of 1907 (1907 - 1908).\u003c\/p\u003e \u003cp\u003ePost–World War I Recession (1918 - 1922).\u003c\/p\u003e \u003cp\u003eRecession of 1926 (1926 - 1927).\u003c\/p\u003e \u003cp\u003eThe Great Depression (1929 - 1939).\u003c\/p\u003e \u003cp\u003ePost–World War II Recession (1945).\u003c\/p\u003e \u003cp\u003eLate 1940s Recession (1948 - 1949).\u003c\/p\u003e \u003cp\u003ePost–Korean War Recession (1953 - 1954).\u003c\/p\u003e \u003cp\u003eRecession of 1957 (1957 - 1958).\u003c\/p\u003e \u003cp\u003eRecession of 1960 (1960 - 1961).\u003c\/p\u003e \u003cp\u003eRecession of 1969 (1969 - 1970).\u003c\/p\u003e \u003cp\u003eOil Crisis of 1973 (1973 - 1975).\u003c\/p\u003e \u003cp\u003eRecession of 1980 (1980 - 1982).\u003c\/p\u003e \u003cp\u003eRecession of 1990 (1990).\u003c\/p\u003e \u003cp\u003eRecession of 2001 (2001).\u003c\/p\u003e \u003cp\u003eRecession of 2008 (2008 - TBD).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Perseverance: Thomas A. Edison, General Electric Company.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Curiosity.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Communication.\u003c\/p\u003e \u003cp\u003eThe Lesson: Four Tips for a Successful Moonlighter.\u003c\/p\u003e \u003cp\u003eModern Parallel: Randy Copeland, Velocity Micro.\u003c\/p\u003e \u003cp\u003eThe Lesson: Go to Where the Business Is.\u003c\/p\u003e \u003cp\u003eThe Lesson: Create Your Own Luck.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Competition.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Incorporating.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Pain: Walt Disney, Laugh-O-Gram Films.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Patience.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of a Name.\u003c\/p\u003e \u003cp\u003eModern Parallel: Joe Jacobson, E Ink Corporation.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Branding.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Intuition: Steve Jobs, Apple Inc.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Employees Who Believe.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Negotiation.\u003c\/p\u003e \u003cp\u003eModern Parallel: Dr. James Andrews, Andrews Sports Medicine and Orthopaedic Center.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Design.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Face Time.\u003c\/p\u003e \u003cp\u003eThe Lesson: What Kind of Company Are You?\u003c\/p\u003e \u003cp\u003eChapter 5: Simplicity: Robert W. Johnson, Johnson \u0026amp; Johnson.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of a Copywriter.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Learning the Ropes.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Creating a Social Norm.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Managing Disaster.\u003c\/p\u003e \u003cp\u003eModern Parallels: Simple Problems, Simple Solutions, Simple Products.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Failure: Milton S. Hershey, The Hershey Company.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Quitting School.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Asking for Help.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Rejection.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of a Single Customer.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Scalability.\u003c\/p\u003e \u003cp\u003eModern Parallel: Brian Wellinghoff, Barry-Wehmiller.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Fallacy of \"It'll Sell Itself \".\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of R\u0026amp;D.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Faith: Mary Kay Ash, Mary Kay Cosmetics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: Innovation Is About More than Just a Product.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Sharing Your Passion . . . with Everyone.\u003c\/p\u003e \u003cp\u003eModern Parallel: Adam Smith, Twitter Community Choreography (Dance Theater Workshop).\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Incentives.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Keeping the Faith during Uphill Battles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Insignifi cance: Dr. Lonnie Johnson, Super Soaker (Hasbro).\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Impracticality.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Organic Design.\u003c\/p\u003e \u003cp\u003eModern Parallel: Patrick Lockley, Six by Six Gallery.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Paradox: Jack Crawford Taylor, Enterprise Rent-A-Car.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: Helping People at the Point of Need.\u003c\/p\u003e \u003cp\u003eThe Lesson: How to Keep Employees in Tough Times.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Not Franchising.\u003c\/p\u003e \u003cp\u003eModern Parallel: Robin Sloan, Robin Writes a Book (via Kickstarter).\u003c\/p\u003e \u003cp\u003eThe Lesson: Dictate Growth Based on Your Employees.\u003c\/p\u003e \u003cp\u003eThe Lesson: Becoming Recession-Proof.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Luck: William Procter and James Gamble, Procter \u0026amp; Gamble.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Location, Location, Location.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of a Logo.\u003c\/p\u003e \u003cp\u003eModern Parallel: Alma M. Lugtu, cover my bum.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Bark and Bite.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Employee Loyalty.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Foresight.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Divergent Revenue Streams.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Academic Collaboration.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Greed: Joe Cassano, AIG.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Integrity: George Foreman, Salton Company.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eModern Parallel: Tom Phillips, Weekends Only.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: The Innovation Generation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUntying Knots.\u003c\/p\u003e \u003cp\u003eIllustrative Communication.\u003c\/p\u003e \u003cp\u003eConnecting the Dots.\u003c\/p\u003e \u003cp\u003eSimplifying Complexities.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: The Sandbox Universe.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntegrity.\u003c\/p\u003e \u003cp\u003eInspiration.\u003c\/p\u003e \u003cp\u003eImagination.\u003c\/p\u003e \u003cp\u003eInnovation Development.\u003c\/p\u003e \u003cp\u003eIndustrialization.\u003c\/p\u003e \u003cp\u003eThe Sandbox Universe at St. Louis University: A Case Study.\u003c\/p\u003e \u003cp\u003eEpilogue: The Power of the Bayh-Dole Act.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525380055383,"sku":"9780470560587","price":24.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470560587.jpg?v=1731860294","url":"https:\/\/bookcurl.com\/products\/innovate-9780470560587","provider":"Book Curl","version":"1.0","type":"link"}