{"product_id":"ingenius-a-crash-course-on-creativity-9781781800034","title":"InGenius: A Crash Course on Creativity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIs the ability to creatively tackle problems innate or can it be  learned? Like most human traits, both answers are correct. Some people  are inherently more innovative than others. But, just like maths, or  writing, everyone can improve with practice. Tina Seelig, PhD teaches  creativity every day in her courses on innovation at Stanford School of  Engineering. After ten years of experience, she confidently asserts that  not only can creativity be taught but that there are a clear set of  tools, skills and approaches that can unlock anyone's creative  potential.\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eInGenius\u003c\/i\u003e, Seelig reminds us that creativity is not just  something that you think about - it is something that you do. It is as  natural as breathing, and just as necessary for leading a successful and  fulfilling life. Creative solutions are required because the\u003ci\u003e status quo\u003c\/i\u003e  is never good enough, and our goal should always be to push beyond the  limits of what seems possible. Great ideas are needed to solve all the  problems we face and to enrich our lives. Whether it is in the  conference room, classroom or kitchen, new ideas open up a world of  wonderful possibilities. With the tools presented in this remarkable book, we will learn how to pull out all stops to take on the  challenges, big and small, that come our way, and to see that every  word, every idea, and every moment provides an opportunity for  creativity that will enhance our lives.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eInGenius\u003c\/i\u003e is filled with concepts, tools, techniques and  stories that reveal ways you can increase your creativity quotient, and  that of your groups and organizations. The first half of the book  focuses on the inside out - what you can personally do to increase your  own creative aptitude and attitude. The second half deals with the  outside in - how you can change the local and cultural environment to  increase the creativity quotient of your community.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eInGenius\u003c\/i\u003e reveals one of the great truths about ideas: it costs nothing to generate amazing ideas, and yet the results have  the potential to be priceless.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eTina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed. -- Ori Brafman, coauthor of Sway and Click In a world that's in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit. -- Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. -- Tom Kelley, author of The Art of Innovation Few people have done as much to champion innovative thinking as Tina Seelig. -- David Kelley, Founder IDEO Tina Seelig is one of the most creative and inspiring teachers at Stanford. -- Robert Sutton, Stanford University Professor and author The No-Asshole Rule Seelig is a sharp observer and a gentle and thoughtful writer. Miami Herald Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others. -- Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries InGenius is a fascinating blueprint for any company that's serious about creating an environment where new ideas can thrive, and many of Seelig's students doubtless go on to do precisely that. Fortune Magazine Many of us believe that we're either born with creativity or we're not. Tina Seelig, author of inGenius: A Crash Course on Creativity, and award-winning educator at Stanford University, says that's wrong: Creativity can be easily taught and learned. USA Weekend","brand":"Hay House UK Ltd","offers":[{"title":"Default Title","offer_id":51771464384855,"sku":"9781781800034","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781781800034.jpg?v=1758727956","url":"https:\/\/bookcurl.com\/products\/ingenius-a-crash-course-on-creativity-9781781800034","provider":"Book Curl","version":"1.0","type":"link"}