{"product_id":"infoselves-9781119642152","title":"Infoselves","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eInfoselves\u003c\/i\u003e delivers a multifaceted analysis of the commodification of self-identity online, from both a domination and a liberation perspective. Drawing on multiple resources, the book places its discussion of online identity within the larger context of self-identity evolution, arguing for the recognition of online identity as a legitimate component of the self-identity system. Advertising executive turned academic, Demetra Garba?evschi offers readers the means to understand the way our online identities are formed and used, to reflect on the future of self-identity, and to become more aware of the radical implications of our digital footprint.\u003c\/p\u003e \u003cp\u003eReaders will discover what it means to be an infoself in a deep digital context, from exploring the informational makeup of self-identity, to examining the various sources of identity information found online, to exposing the uses of this information through both latent and assertive self-commodification. Considering the many s\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction: A Moment in Time and Our Self-Identity Dilemma 1\u003c\/p\u003e \u003cp\u003eChapter Overview 9\u003c\/p\u003e \u003cp\u003eReferences 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Identity and the Value of Self-Commodification 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 “It’s Complicated” 13\u003c\/p\u003e \u003cp\u003e1.2 The Identity of Identity 14\u003c\/p\u003e \u003cp\u003e1.3 The Logic of Self-Commodification 23\u003c\/p\u003e \u003cp\u003e1.4 A Brief History of Online Identity 36\u003c\/p\u003e \u003cp\u003e1.5 Identity Through-the-Line 47\u003c\/p\u003e \u003cp\u003eReferences 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Datafied Identity and Latent Self-Commodification 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 The Internet of Us 53\u003c\/p\u003e \u003cp\u003e2.2 The Digital Context of Identity Building 55\u003c\/p\u003e \u003cp\u003e2.3 The New Nature of Identity 71\u003c\/p\u003e \u003cp\u003e2.4 The Identity Economy 79\u003c\/p\u003e \u003cp\u003e2.5 Datafied, Commodified 85\u003c\/p\u003e \u003cp\u003eReferences 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Rise of Assertive Self-Commodification 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Two Sides to Every Story 91\u003c\/p\u003e \u003cp\u003e3.2 The Self as a Branded Commodity 92\u003c\/p\u003e \u003cp\u003e3.3 The Business of Running the Self 111\u003c\/p\u003e \u003cp\u003e3.4 Self-Branding, Influencership, and Authenticity 123\u003c\/p\u003e \u003cp\u003e3.5 The Transformative Power of Personal Branding 126\u003c\/p\u003e \u003cp\u003eReferences 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Researching Online Identity 134\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Lessons From an Unexpected Social Experiment 134\u003c\/p\u003e \u003cp\u003e4.2 Why Investigate? 138\u003c\/p\u003e \u003cp\u003e4.3 From Zero to Theory: A Grounded Theory Approach 149\u003c\/p\u003e \u003cp\u003e4.4 Quantifying Online Identity 158\u003c\/p\u003e \u003cp\u003e4.5 As Long as We Know … 173\u003c\/p\u003e \u003cp\u003eReferences 174\u003c\/p\u003e \u003cp\u003eConclusion: Managing Infoselves 179\u003c\/p\u003e \u003cp\u003eReferences 185\u003c\/p\u003e \u003cp\u003eIndex 186\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49407107334487,"sku":"9781119642152","price":39.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119642152.jpg?v=1730498201","url":"https:\/\/bookcurl.com\/products\/infoselves-9781119642152","provider":"Book Curl","version":"1.0","type":"link"}