{"product_id":"information-technology-for-management-9781119702900","title":"Information Technology for Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xviii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Emphasizing Local and Global Sustainability in the on-Demand and Sharing economies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 1.1 Opening Case: Uber and Airbnb Innovative Digital Business Models Facilitate Global Expansion and Operational Resilience During the COVID-19 Pandemic 2\u003c\/p\u003e \u003cp\u003eIntroduction 4\u003c\/p\u003e \u003cp\u003e1.1 Doing Business in the On-Demand and Sharing Economies 5\u003c\/p\u003e \u003cp\u003eDisruptive Digital Business Models 7\u003c\/p\u003e \u003cp\u003eIT’s Role in the On-Demand and Sharing Economies 8\u003c\/p\u003e \u003cp\u003eIT—Business Objectives 8\u003c\/p\u003e \u003cp\u003e1.2 Business Process Improvement and Competition 10\u003c\/p\u003e \u003cp\u003eWhat Is a Business Process? 11\u003c\/p\u003e \u003cp\u003eImproving Business Processes 12\u003c\/p\u003e \u003cp\u003eDon’t Automate, Obliterate! 12\u003c\/p\u003e \u003cp\u003eCompetition 13\u003c\/p\u003e \u003cp\u003e1.3 IT Innovation and Disruption 15\u003c\/p\u003e \u003cp\u003eSocial–Mobile–Analytics–Cloud (SMAC) Model 15\u003c\/p\u003e \u003cp\u003eTechnology Mega Trends 16\u003c\/p\u003e \u003cp\u003eCOVID-19 Accelerates Digital Transformation 18\u003c\/p\u003e \u003cp\u003eLessons Learned 19\u003c\/p\u003e \u003cp\u003e1.4 IT and You 20\u003c\/p\u003e \u003cp\u003eOn-Demand ‘Gig’ Workers 21\u003c\/p\u003e \u003cp\u003eIT Adds Value to Your Performance and Career 22\u003c\/p\u003e \u003cp\u003eManaging and Interpreting Big Data Are High Demand Skills 23\u003c\/p\u003e \u003cp\u003eBecoming an Informed IT User 26\u003c\/p\u003e \u003cp\u003eCase 1.2 Business Case: The IoT Comes to Sports 29\u003c\/p\u003e \u003cp\u003eCase 1.3 Video Case: Creating a Digital Vision to Transform a Company and Improve the Customer Experience 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Information Systems, IT Infrastructure, and the Cloud 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 2.1 Opening Case: The Amazing Story of Tommy Flowers—Creator of the First Programmable Computer 32\u003c\/p\u003e \u003cp\u003eIntroduction 33\u003c\/p\u003e \u003cp\u003e2.1 IS Concepts and Classification 34\u003c\/p\u003e \u003cp\u003eIT Adds Value 34\u003c\/p\u003e \u003cp\u003eSix Components of an IS 35\u003c\/p\u003e \u003cp\u003eData, Information, Knowledge, and Wisdom 36\u003c\/p\u003e \u003cp\u003eTypes of Information Systems 37\u003c\/p\u003e \u003cp\u003eTransaction Processing System 38\u003c\/p\u003e \u003cp\u003eManagement Information System 40\u003c\/p\u003e \u003cp\u003eDecision Support Systems 40\u003c\/p\u003e \u003cp\u003eExecutive Information System 41\u003c\/p\u003e \u003cp\u003eISs Exist within Corporate Culture 43\u003c\/p\u003e \u003cp\u003e2.2 IT Infrastructure, IT Architecture, and Enterprise Architecture 43\u003c\/p\u003e \u003cp\u003eAdding Value with an EA 44\u003c\/p\u003e \u003cp\u003eMeasuring EA Success 45\u003c\/p\u003e \u003cp\u003eEA and Sustainability 46\u003c\/p\u003e \u003cp\u003eDeveloping an EA 47\u003c\/p\u003e \u003cp\u003eEA Must Be Dynamic and Evolving 48\u003c\/p\u003e \u003cp\u003e2.3 Data Centers and Cloud Computing 48\u003c\/p\u003e \u003cp\u003eData Centers 49\u003c\/p\u003e \u003cp\u003eData Virtualization 50\u003c\/p\u003e \u003cp\u003eCloud Computing 53\u003c\/p\u003e \u003cp\u003eCloud Infrastructure 53\u003c\/p\u003e \u003cp\u003eMoving Workloads from the Enterprise to the Cloud 53\u003c\/p\u003e \u003cp\u003eCloud Services 54\u003c\/p\u003e \u003cp\u003eAnything-as-a-Service (XaaS) Models 54\u003c\/p\u003e \u003cp\u003eSelecting a Cloud Vendor 57\u003c\/p\u003e \u003cp\u003e2.4 Virtualization and Virtual Machines 59\u003c\/p\u003e \u003cp\u003eCase 2.2 Business Case: Grupo AGORA Upgrades IT to Quench the Thirst of Millions Throughout Spain 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Data Management, Data Warehouses, and Data Governance 66\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 3.1 Opening Case: ThyssenKrupp Elevator Saves $1.5 Million and 900 Trees by Digitizing Documents 67\u003c\/p\u003e \u003cp\u003eIntroduction 68\u003c\/p\u003e \u003cp\u003e3.1 Data Management 69\u003c\/p\u003e \u003cp\u003eDatabase Technologies 69\u003c\/p\u003e \u003cp\u003eDatabases 70\u003c\/p\u003e \u003cp\u003eCentralized Databases 71\u003c\/p\u003e \u003cp\u003eDistributed Databases 72\u003c\/p\u003e \u003cp\u003eDatabase Management System (DBMS) 73\u003c\/p\u003e \u003cp\u003eElements of a DBMS 73\u003c\/p\u003e \u003cp\u003eBenefits of a DBMS 79\u003c\/p\u003e \u003cp\u003eDBMS Vendor Rankings 80\u003c\/p\u003e \u003cp\u003e3.2 Data Warehouses and Data Marts 81\u003c\/p\u003e \u003cp\u003eMoving Data from a Database to a Data Warehouse or a Data Mart 81\u003c\/p\u003e \u003cp\u003eBuilding and Using a Data Warehouse 82\u003c\/p\u003e \u003cp\u003eReal-Time Support from an Active Data Warehouse 83\u003c\/p\u003e \u003cp\u003eData Lakes 85\u003c\/p\u003e \u003cp\u003e3.3 Data Governance and Master Data Management (MDM) 85\u003c\/p\u003e \u003cp\u003eData Governance 85\u003c\/p\u003e \u003cp\u003eMaster Data and Master Data Management (MDM) 87\u003c\/p\u003e \u003cp\u003eBenefits of Data Governance and Master Data Management 89\u003c\/p\u003e \u003cp\u003eInformation Management 90\u003c\/p\u003e \u003cp\u003eData Life Cycle and Data Principles 90\u003c\/p\u003e \u003cp\u003eHarnessing Scattered Data 91\u003c\/p\u003e \u003cp\u003eBreaking Down Data Silos 91\u003c\/p\u003e \u003cp\u003eCulture Must Change 92\u003c\/p\u003e \u003cp\u003eGarbage In, Garbage Out 93\u003c\/p\u003e \u003cp\u003eThe Cost of Dirty Data 94\u003c\/p\u003e \u003cp\u003e3.5 Electronic Document, Record, and Content Management 96\u003c\/p\u003e \u003cp\u003eElectronic Document Management 97\u003c\/p\u003e \u003cp\u003eElectronic Document Management Systems 97\u003c\/p\u003e \u003cp\u003eElectronic Records Management 97\u003c\/p\u003e \u003cp\u003eLegal Duty to Retain Business Records 98\u003c\/p\u003e \u003cp\u003eElectronic Records Management Systems 99\u003c\/p\u003e \u003cp\u003eEnterprise Content Management 100\u003c\/p\u003e \u003cp\u003eEnterprise Content Management Systems 100\u003c\/p\u003e \u003cp\u003eChoosing an EDMS, ERMS, or ECMS 100\u003c\/p\u003e \u003cp\u003eCase 3.2 Business Case: Dirty Data Jeopardize University Fundraising Efforts 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 \u003c\/b\u003e\u003cb\u003eNetworks, the Internet of Things (IoT), and Edge Computing 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 4.1 Opening Case: Cedar Park, Texas Improves Customer Communications to Empower Them to Conserve Water through Its New Smart Water Network 108\u003c\/p\u003e \u003cp\u003eIntroduction 109\u003c\/p\u003e \u003cp\u003e4.1 Network Fundamentals 109\u003c\/p\u003e \u003cp\u003eBusiness Functions Supported by Computer Networks 110\u003c\/p\u003e \u003cp\u003eTypes of Networks 111\u003c\/p\u003e \u003cp\u003eLocal Area Network (LAN) 111\u003c\/p\u003e \u003cp\u003eWide Area Network (WAN) 112\u003c\/p\u003e \u003cp\u003eIntranets, Extranets, and Virtual Private Networks 113\u003c\/p\u003e \u003cp\u003eTransmission Media and Speed 114\u003c\/p\u003e \u003cp\u003eNetwork Components 115\u003c\/p\u003e \u003cp\u003eCircuit Switching vs. Packet Switching 115\u003c\/p\u003e \u003cp\u003eNetwork Applications 116\u003c\/p\u003e \u003cp\u003e4.2 Wireless Networks and Standards 117\u003c\/p\u003e \u003cp\u003eDifferences Between 4G and 5G Networks 118\u003c\/p\u003e \u003cp\u003eAdvantages and Disadvantages of 5G 118\u003c\/p\u003e \u003cp\u003eThere Is a Growing Need for 5G 118\u003c\/p\u003e \u003cp\u003eWireless Network Standards 119\u003c\/p\u003e \u003cp\u003eWireless Connectivity 120\u003c\/p\u003e \u003cp\u003eWireless Networks Use Different Transmission Media 122\u003c\/p\u003e \u003cp\u003eWireless Network Technologies 123\u003c\/p\u003e \u003cp\u003e4.3 Mobile Computing and the Internet of Things (IoT) 127\u003c\/p\u003e \u003cp\u003eMobile Network Drivers 127\u003c\/p\u003e \u003cp\u003eMore Smartphone Use 128\u003c\/p\u003e \u003cp\u003eMore High-Capacity Networks 128\u003c\/p\u003e \u003cp\u003eFaster Broadband Speeds 128\u003c\/p\u003e \u003cp\u003eMore Mobile Video 129\u003c\/p\u003e \u003cp\u003eBenefits of Mobile Computing 129\u003c\/p\u003e \u003cp\u003eMobile Technologies 129\u003c\/p\u003e \u003cp\u003eExamples of NFC Applications and Their Potential Business Value 131\u003c\/p\u003e \u003cp\u003eThe Internet of Things 132\u003c\/p\u003e \u003cp\u003eFactors Driving IoT 133\u003c\/p\u003e \u003cp\u003eIoT Architecture 133\u003c\/p\u003e \u003cp\u003eThe Growth of IoT 134\u003c\/p\u003e \u003cp\u003eAdvantages and Disadvantages of IoT 136\u003c\/p\u003e \u003cp\u003eEdge Computing 137\u003c\/p\u003e \u003cp\u003eEdge Architecture and Apps 138\u003c\/p\u003e \u003cp\u003eIndustry Applications of Edge Computing 138\u003c\/p\u003e \u003cp\u003eChoosing Mobile Computing Solutions 138\u003c\/p\u003e \u003cp\u003eNetworks Support Communication, Search, Collaboration and Relationships 139\u003c\/p\u003e \u003cp\u003e4.4 Network Quality of Service 142\u003c\/p\u003e \u003cp\u003eNet Neutrality 142\u003c\/p\u003e \u003cp\u003eQuality of Service Models 143\u003c\/p\u003e \u003cp\u003eCase 4.2 Business Case: Carnival Seeks to Keep Passengers Happier at Sea with IoT, NFC, and Edge Computing 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 \u003c\/b\u003e\u003cb\u003eData Privacy and Cyber Security 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 5.1 Opening Case: Yahoo Is Fined $117.5 Million for Worst Data Hacks in History 150\u003c\/p\u003e \u003cp\u003eIntroduction 151\u003c\/p\u003e \u003cp\u003e5.1 Data Privacy Concerns and Regulations 152\u003c\/p\u003e \u003cp\u003eConfused, Concerned, and Out of Control 152\u003c\/p\u003e \u003cp\u003eThe Privacy Paradox 154\u003c\/p\u003e \u003cp\u003ePrivacy Rights Are Civil Rights 154\u003c\/p\u003e \u003cp\u003eU.S. Consumer Protection Data Privacy Regulations 154\u003c\/p\u003e \u003cp\u003eU.S. State-Level Privacy Laws 155\u003c\/p\u003e \u003cp\u003eEuropean Union’s General Data Protection Rules (GDPR) 156\u003c\/p\u003e \u003cp\u003eThe EU-U.S. Privacy Shield 157\u003c\/p\u003e \u003cp\u003ePublic Lack of Understanding 157\u003c\/p\u003e \u003cp\u003e5.2 Extent and Cost of Cyberattacks and Cyber Threats 158\u003c\/p\u003e \u003cp\u003eUnintentional Cyber Threats 161\u003c\/p\u003e \u003cp\u003eIntentional Cyber Threats 161\u003c\/p\u003e \u003cp\u003eHow Much Does a Cyberattack Really Cost an Organization? 169\u003c\/p\u003e \u003cp\u003eCyberattack Targets and Consequences 170\u003c\/p\u003e \u003cp\u003eMost Prevalent and Deadly Cyber attack Targets 170\u003c\/p\u003e \u003cp\u003e5.4 Defending Against Cyberattacks and Managing Risk 176\u003c\/p\u003e \u003cp\u003eCyber Defense Strategies 177\u003c\/p\u003e \u003cp\u003eManaging Risk 178\u003c\/p\u003e \u003cp\u003eSecuring Systems 179\u003c\/p\u003e \u003cp\u003eBackup and Recovery 181\u003c\/p\u003e \u003cp\u003eBusiness Continuity Planning 182\u003c\/p\u003e \u003cp\u003eDisaster Recovery Services 183\u003c\/p\u003e \u003cp\u003e5.5 Regulatory Controls, Frameworks, and Models 184\u003c\/p\u003e \u003cp\u003eGeneral Defense Controls 185\u003c\/p\u003e \u003cp\u003eApplication Defense Controls 186\u003c\/p\u003e \u003cp\u003eAuditing Information Systems 186\u003c\/p\u003e \u003cp\u003eGovernment Regulations 187\u003c\/p\u003e \u003cp\u003eRisk Management and IT Governance Frameworks 187\u003c\/p\u003e \u003cp\u003eIndustry Security Standards 189\u003c\/p\u003e \u003cp\u003eIT Security Defense-In-Depth Model 189\u003c\/p\u003e \u003cp\u003eCase 3.2 Business Case: Multi-National Marriott Hotels Could Face Consumer Backlash and up to $1 Billion in Regulatory Fines and Litigation Costs for Massive Data Breach 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Maximizing Growth with Data Analytics, Social Media and Omni-Channel Technology\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 \u003c\/b\u003e\u003cb\u003eBusiness Intelligence, Data Science, and Data Analytics 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 6.1 Opening Case: NASCAR Pushes the Envelope by Combining Big Data with Augmented Reality in the World of Live Customer Engagement 200\u003c\/p\u003e \u003cp\u003eIntroduction 201\u003c\/p\u003e \u003cp\u003e6.1 Business Intelligence and Data Science 202\u003c\/p\u003e \u003cp\u003eFour Phases of Decision-Making 202\u003c\/p\u003e \u003cp\u003eData Driven Decision-Making with Data Analytics 203\u003c\/p\u003e \u003cp\u003eTraditional and Modern Business Intelligence (BI) 204\u003c\/p\u003e \u003cp\u003eAdding Value with Traditional and Modern BI 206\u003c\/p\u003e \u003cp\u003eFinding and Hiring BI Professionals 207\u003c\/p\u003e \u003cp\u003eSoftware to Support BI Professionals 208\u003c\/p\u003e \u003cp\u003eData Science 210\u003c\/p\u003e \u003cp\u003eAdding Value with Data Science 212\u003c\/p\u003e \u003cp\u003eBuilding a Data Science Team 213\u003c\/p\u003e \u003cp\u003eSoftware to Support the Data Science Team 215\u003c\/p\u003e \u003cp\u003e6.2 Big Data and Advanced Data Analytics 217\u003c\/p\u003e \u003cp\u003eBig Data 217\u003c\/p\u003e \u003cp\u003eThe Four Vs of Big Data 218\u003c\/p\u003e \u003cp\u003eBig Data Goals and Challenges 220\u003c\/p\u003e \u003cp\u003ePredictive Data Analytics 221\u003c\/p\u003e \u003cp\u003ePrescriptive Data Analytics 223\u003c\/p\u003e \u003cp\u003e6.3 Descriptive Data Analytics Tools 224\u003c\/p\u003e \u003cp\u003eAdding Value with Data Mining 224\u003c\/p\u003e \u003cp\u003eAdding Value through Learning, Exploration, and Discovery with Data Visualization 226\u003c\/p\u003e \u003cp\u003eDashboards Are Real Time 231\u003c\/p\u003e \u003cp\u003eAdding Value with Digital Dashboards 231\u003c\/p\u003e \u003cp\u003eEnterprise Mashup Architecture 233\u003c\/p\u003e \u003cp\u003eAdding Value with Mashups 233\u003c\/p\u003e \u003cp\u003e6.4 Predictive and Prescriptive Data Analytics Methods and Techniques 234\u003c\/p\u003e \u003cp\u003eAdding Value with Text Mining 235\u003c\/p\u003e \u003cp\u003eSpatial Data Mining 235\u003c\/p\u003e \u003cp\u003eGeocoding 236\u003c\/p\u003e \u003cp\u003eGIS Is Not Your Grandfather’s Map 237\u003c\/p\u003e \u003cp\u003eInfrastructure and Location-Aware Collection of Geospatial Data 238\u003c\/p\u003e \u003cp\u003eAdding Value with Spatial Data Mining 238\u003c\/p\u003e \u003cp\u003eGeospatial Data Analysis Software 238\u003c\/p\u003e \u003cp\u003eRegression Modeling 238\u003c\/p\u003e \u003cp\u003eTime-Series Regression 239\u003c\/p\u003e \u003cp\u003eAdding Value with Regression 240\u003c\/p\u003e \u003cp\u003eAdding Value with Optimization and Rules-Based Decision-Making 241\u003c\/p\u003e \u003cp\u003eAdding Value with Machine Learning 241\u003c\/p\u003e \u003cp\u003eCase 6.2 Business Case: London Heathrow Airport Launches BI and Machine Learning to Improve Airfield Management, Predict Passenger Flow, and Transform Airport Security 245\u003c\/p\u003e \u003cp\u003eCase 6.3 Video Case: The Beauty of Data Visualization 246\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 \u003c\/b\u003e\u003cb\u003eSocial Media and Semantic Web Technology 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 7.1 Opening Case: The Darkside of Digital Campaigns: Disinformation and Foreign Influence 250\u003c\/p\u003e \u003cp\u003eIntroduction 251\u003c\/p\u003e \u003cp\u003e7.1 Web 2.0—The Social Web Technologies 252\u003c\/p\u003e \u003cp\u003eThe Constantly Changing Web 252\u003c\/p\u003e \u003cp\u003eA Platform for Services and Social Interaction 252\u003c\/p\u003e \u003cp\u003eEmergence of Social Applications, Networks, and Services 253\u003c\/p\u003e \u003cp\u003eWhy Managers Should Understand Web Technology 255\u003c\/p\u003e \u003cp\u003eCommunicating on the Web 255\u003c\/p\u003e \u003cp\u003eChallenges and Opportunities for Business 257\u003c\/p\u003e \u003cp\u003e7.2 Social Web Tools and Applications 258\u003c\/p\u003e \u003cp\u003eSocial Networking Services (SNS) 259\u003c\/p\u003e \u003cp\u003eHow Businesses Use Social Networking Services 260\u003c\/p\u003e \u003cp\u003eE-commerce 2.0 and Social Commerce 261\u003c\/p\u003e \u003cp\u003ePrivate Social Networks 262\u003c\/p\u003e \u003cp\u003eEngaging Consumers with Blogs and Microblogs 262\u003c\/p\u003e \u003cp\u003eWhat Is the Purpose of a Blog? 262\u003c\/p\u003e \u003cp\u003eBlogging and Public Relations 262\u003c\/p\u003e \u003cp\u003eReading and Subscribing to Blogs 263\u003c\/p\u003e \u003cp\u003eBlogging Platforms 263\u003c\/p\u003e \u003cp\u003eMicroblogs 263\u003c\/p\u003e \u003cp\u003eTwitter 263\u003c\/p\u003e \u003cp\u003eConsumer Mashups and RSS Technology 264\u003c\/p\u003e \u003cp\u003eRSS Technology 264\u003c\/p\u003e \u003cp\u003eSocial Metrics and Monitoring Tools 264\u003c\/p\u003e \u003cp\u003eEnterprise 2.0: Workplace Collaboration and Knowledge Sharing 266\u003c\/p\u003e \u003cp\u003eCollaboration Tools 266\u003c\/p\u003e \u003cp\u003eSocial Tools for Information Retrieval, Knowledge Management, and Sharing 266\u003c\/p\u003e \u003cp\u003eSocial Bookmarking Tools 267\u003c\/p\u003e \u003cp\u003eContent Creation and Sharing 267\u003c\/p\u003e \u003cp\u003eShared Content Creation with Wikis 267\u003c\/p\u003e \u003cp\u003eLeveraging the Power of the Crowd: Crowdsourcing and Crowdfunding 268\u003c\/p\u003e \u003cp\u003eCrowdfunding 268\u003c\/p\u003e \u003cp\u003eSocial Media Is More Than Facebook, YouTube, and Twitter 269\u003c\/p\u003e \u003cp\u003e7.3 Using Search Technology for Business Success 270\u003c\/p\u003e \u003cp\u003eHow Search Engines Work 270\u003c\/p\u003e \u003cp\u003eHow Crawler Search Engines Work 271\u003c\/p\u003e \u003cp\u003eWhy Search Is Important for Business 274\u003c\/p\u003e \u003cp\u003eEnterprise Search 274\u003c\/p\u003e \u003cp\u003eRecommendation Engines 275\u003c\/p\u003e \u003cp\u003eSearch Marketing 275\u003c\/p\u003e \u003cp\u003eWeb Search for Business 276\u003c\/p\u003e \u003cp\u003eEmerging Search Technologies 277\u003c\/p\u003e \u003cp\u003e7.4 A Search for Meaning—Web 3.0 and Semantic Technology 278\u003c\/p\u003e \u003cp\u003eWhat Is the Semantic Web? 278\u003c\/p\u003e \u003cp\u003eThe Language(s) of Web 3.0 279\u003c\/p\u003e \u003cp\u003eSemantic Web and Semantic Search 280\u003c\/p\u003e \u003cp\u003eSemantic Web for Business 282\u003c\/p\u003e \u003cp\u003e7.5 Recommendation Engines 283\u003c\/p\u003e \u003cp\u003eCase 7.2 Business Case: Facebook Helps Songkick Rock the Ticket Sales Industry 290\u003c\/p\u003e \u003cp\u003eCase 7.3 Video Case: Power Searching with Google 291\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 \u003c\/b\u003e\u003cb\u003eOmnichannel Retailing, E-commerce, and Mobile Commerce Technology 294\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 8.1 Opening Case: Amazon Pioneers New In-Store Retail Concept 295\u003c\/p\u003e \u003cp\u003eIntroduction 296\u003c\/p\u003e \u003cp\u003e8.1 Omnichannel Retailing 297\u003c\/p\u003e \u003cp\u003eKeeping Up with Consumer Demands and Behavior 297\u003c\/p\u003e \u003cp\u003eDigital Connections 299\u003c\/p\u003e \u003cp\u003eConsumers Still Love to Shop in Stores 299\u003c\/p\u003e \u003cp\u003eSupply Chain Is More Important Than Ever 300\u003c\/p\u003e \u003cp\u003eThe Omnichannel Retailing Concept 301\u003c\/p\u003e \u003cp\u003e8.2 In-Store Retail Technology 303\u003c\/p\u003e \u003cp\u003eChanges in Consumer Shopping Behavior 303\u003c\/p\u003e \u003cp\u003eIn-Store Retailing Trends 303\u003c\/p\u003e \u003cp\u003eIn-Store Tech Improves Convenience and Enhances the Shopping Experience 304\u003c\/p\u003e \u003cp\u003e8.3 E-commerce—Online Retailing 306\u003c\/p\u003e \u003cp\u003eTypes of E-commerce Markets 306\u003c\/p\u003e \u003cp\u003eChallenges to E-commerce 312\u003c\/p\u003e \u003cp\u003eE-commerce Business and Strategic Planning \u003cb\u003e313\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.4 Mobile Commerce 313\u003c\/p\u003e \u003cp\u003eMobile Advertising 314\u003c\/p\u003e \u003cp\u003eMobile Apps 315\u003c\/p\u003e \u003cp\u003eInformation: Competitive Advantage in Mobile Commerce 315\u003c\/p\u003e \u003cp\u003eQR Codes in Mobile Marketing 316\u003c\/p\u003e \u003cp\u003eMobile Entertainment 317\u003c\/p\u003e \u003cp\u003eHotel Services and Travel Go Wireless 317\u003c\/p\u003e \u003cp\u003eMobile Social Networking 318\u003c\/p\u003e \u003cp\u003e8.5. Mobile Payment and Financial Services 319\u003c\/p\u003e \u003cp\u003eMobile Payment Systems 319\u003c\/p\u003e \u003cp\u003eMobile Banking and Financial Services 320\u003c\/p\u003e \u003cp\u003eShort Codes 321\u003c\/p\u003e \u003cp\u003eSecurity Issues Questions 322\u003c\/p\u003e \u003cp\u003eCase 8.2 Business Case: eBay—An E-commerce Pioneer Faces New Challenges 326\u003c\/p\u003e \u003cp\u003eCase 8.3 Video Case: Searching with Pictures Using Mobile Visual Search 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Optimizing Performance and Growth with Business-Driven Systems, Artificial Intelligence and IT Strategy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 \u003c\/b\u003e\u003cb\u003eFunctional Business Systems 330\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 9.1 Opening Case: Business Case: Equifax Data Breach Highlights Need for Regulatory Compliance Changes in Financial Management 331\u003c\/p\u003e \u003cp\u003eIntroduction 332\u003c\/p\u003e \u003cp\u003e9.1 Functional and Cross-Functional Business Processes 332\u003c\/p\u003e \u003cp\u003eInformation Systems to Support Functional Business Units 333\u003c\/p\u003e \u003cp\u003e9.2 Production and Operations Management Systems 336\u003c\/p\u003e \u003cp\u003eInventory Control Systems 337\u003c\/p\u003e \u003cp\u003eQuality Management Systems (QMS) 339\u003c\/p\u003e \u003cp\u003eComputer-Integrated Manufacturing Systems 340\u003c\/p\u003e \u003cp\u003eManufacturing Execution Systems 341\u003c\/p\u003e \u003cp\u003eTransportation Management Systems 342\u003c\/p\u003e \u003cp\u003eOther POM Technologies 343\u003c\/p\u003e \u003cp\u003e9.3 Sales and Marketing Management Systems 344\u003c\/p\u003e \u003cp\u003eSales Management Systems 345\u003c\/p\u003e \u003cp\u003eMarketing Management Systems 346\u003c\/p\u003e \u003cp\u003eSocial Media as a Marketing Management Strategy 347\u003c\/p\u003e \u003cp\u003e9.4 Accounting, Finance, and Regulatory Compliance Systems 348\u003c\/p\u003e \u003cp\u003eAccounting Systems 349\u003c\/p\u003e \u003cp\u003eFinancial Planning and Budgeting Systems 349\u003c\/p\u003e \u003cp\u003eRegulatory Compliance Systems 351\u003c\/p\u003e \u003cp\u003e9.5 Human Resource Information Systems (HRIS) 355\u003c\/p\u003e \u003cp\u003eEmployee Development 356\u003c\/p\u003e \u003cp\u003eHR Planning, Control, and Management 356\u003c\/p\u003e \u003cp\u003eHRIS Move to the Cloud 357\u003c\/p\u003e \u003cp\u003eCase 9.2 Business Case: MAHLE GmbH Partners with SAP and MHP to Digitalize Its Logistics and Product Development Processes 361\u003c\/p\u003e \u003cp\u003eCase 9.3 Video Case: Fuze Increases Its Sales and Marketing Success with an Account-Based Marketing System 361\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 \u003c\/b\u003e\u003cb\u003eEnterprise Systems 363\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 10.1 Opening Case: High-Profile Food Recalls Prompt Walmart to Create a Safer, More Transparent, and More Efficient Global Food Supply Chain 364\u003c\/p\u003e \u003cp\u003eIntroduction 365\u003c\/p\u003e \u003cp\u003e10.1 Intro to Enterprise Systems 366\u003c\/p\u003e \u003cp\u003eTypes of Enterprise Systems 366\u003c\/p\u003e \u003cp\u003eIntegrating Legacy Systems 368\u003c\/p\u003e \u003cp\u003e10.2 Enterprise Resource Planning 370\u003c\/p\u003e \u003cp\u003eAutomating ERP 370\u003c\/p\u003e \u003cp\u003eERP and the IT Infrastructure 371\u003c\/p\u003e \u003cp\u003eERP Implementation Critical Success Factors 373\u003c\/p\u003e \u003cp\u003eLessons Learned 374\u003c\/p\u003e \u003cp\u003eWhat’s New in ERP Systems? 375\u003c\/p\u003e \u003cp\u003eSelecting an ERP Vendor, Value-Added Reseller or Consultant 376\u003c\/p\u003e \u003cp\u003e10.3 Supply Chain Management 378\u003c\/p\u003e \u003cp\u003eAutomating the Supply Chain 378\u003c\/p\u003e \u003cp\u003eManaging the Three Supply Chain Flows 379\u003c\/p\u003e \u003cp\u003eElectronic Data Interchange in the Order Fulfillment and Logistics Process 380\u003c\/p\u003e \u003cp\u003eVirtual Collaboration in the Supply Chain 382\u003c\/p\u003e \u003cp\u003eAchieving a Fully Digitized Supply Chain 382\u003c\/p\u003e \u003cp\u003eFour Technology Stages of Digital Adoption 383\u003c\/p\u003e \u003cp\u003eLessons Learned 386\u003c\/p\u003e \u003cp\u003eLeading SCM Systems Developers 387\u003c\/p\u003e \u003cp\u003e10.4 Customer Relationship Management 387\u003c\/p\u003e \u003cp\u003eThe CRM Process 388\u003c\/p\u003e \u003cp\u003eAutomating CRM 390\u003c\/p\u003e \u003cp\u003eCustomer Acquisition and Retention 390\u003c\/p\u003e \u003cp\u003eCRM for a Competitive Edge 391\u003c\/p\u003e \u003cp\u003eImplementing a CRM System 391\u003c\/p\u003e \u003cp\u003eLessons Learned 392\u003c\/p\u003e \u003cp\u003e10.5 Communicating and Collaborating with Enterprise Knowledge Management Systems, Enterprise Content Management Systems, and Enterprise Social Platforms 393\u003c\/p\u003e \u003cp\u003eWhat Is Knowledge Management? 393\u003c\/p\u003e \u003cp\u003eKoenig’s Three Stages of\u003c\/p\u003e \u003cp\u003eKM Development 394\u003c\/p\u003e \u003cp\u003eAutomating EKM 394\u003c\/p\u003e \u003cp\u003eBenefits of EKM System 395\u003c\/p\u003e \u003cp\u003eTechniques for Managing Knowledge in Group Work 396\u003c\/p\u003e \u003cp\u003eEnterprise Content Management (ECM) 398\u003c\/p\u003e \u003cp\u003ePurpose and Benefits of an ECM System 398\u003c\/p\u003e \u003cp\u003eUsing an ECM System 399\u003c\/p\u003e \u003cp\u003eEnterprise Social Platforms 399\u003c\/p\u003e \u003cp\u003eGrowth in the ESP Market 400\u003c\/p\u003e \u003cp\u003eEvolution of ESPs 401\u003c\/p\u003e \u003cp\u003eCase 10.2 Business Case: Lowe’s Integrates Augmented Reality and Robot Assistants into Its SCM and CRM Programs 406\u003c\/p\u003e \u003cp\u003eCase 10.3 Video Case: P\u0026amp;G—Creating Conversations with Global Consumers 407\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 \u003c\/b\u003e\u003cb\u003eArtificial Intelligence, Robotics, and Quantum Computing Technology 409\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 11.1 Opening Case: HSBC Adopts Machine Learning Artificial Intelligence to Fight Money Laundering 410\u003c\/p\u003e \u003cp\u003eIntroduction 411\u003c\/p\u003e \u003cp\u003e11.1 How AI Works 411\u003c\/p\u003e \u003cp\u003eStages of Artificial Intelligence Development 412\u003c\/p\u003e \u003cp\u003eTypes of Artificial Intelligence Machines 413\u003c\/p\u003e \u003cp\u003eThe Six Branches of Artificial Intelligence 414\u003c\/p\u003e \u003cp\u003e11.2 AI Applications in Business and Society 419\u003c\/p\u003e \u003cp\u003eAdoption of AI Business Applications 419\u003c\/p\u003e \u003cp\u003eAI Maturity in Organizations 419\u003c\/p\u003e \u003cp\u003eCurrent AI Use in Business and Society 421\u003c\/p\u003e \u003cp\u003eDo All Businesses Need to Invest in AI? 423\u003c\/p\u003e \u003cp\u003eAI Use in the Public Sector 424\u003c\/p\u003e \u003cp\u003eBarriers to AI Adoption and Use 425\u003c\/p\u003e \u003cp\u003e11.3 AI and Society (Ethics) 426\u003c\/p\u003e \u003cp\u003eMajor Issues of Concern 426\u003c\/p\u003e \u003cp\u003eWork Automation and Job Loss 426\u003c\/p\u003e \u003cp\u003ePrivacy, Civil Rights, and Government Use of Artificial Intelligence 427\u003c\/p\u003e \u003cp\u003eUnexpected Results When Bias Creeps into the Learning Process 428\u003c\/p\u003e \u003cp\u003e11.4 Robotics 430\u003c\/p\u003e \u003cp\u003eTypes of Robotic Machines 430\u003c\/p\u003e \u003cp\u003e11.5 Quantum Computing (QC) 436\u003c\/p\u003e \u003cp\u003eWhat Is Quantum Mechanics? 436\u003c\/p\u003e \u003cp\u003eQuantum Computers 436\u003c\/p\u003e \u003cp\u003eChallenges in Quantum Computing 437\u003c\/p\u003e \u003cp\u003eCase 11.2 Business Case: Recommendation Systems Powered by AI—Still Room for Improvement 441\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 \u003c\/b\u003e\u003cb\u003eIT Strategy, Sourcing, and Strategic Technology Trends 444\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 12.1 Opening Case: San Diego County’s 20-Year Outsourcing Journey 445\u003c\/p\u003e \u003cp\u003eIntroduction 446\u003c\/p\u003e \u003cp\u003e12.1 IT Strategy and Competitive Advantage 447\u003c\/p\u003e \u003cp\u003eAligning IT Strategy and Business Strategy 447\u003c\/p\u003e \u003cp\u003eThe Open Group Architecture Framework (TOGAF) 448\u003c\/p\u003e \u003cp\u003eResistance to Business–IT alignment 449\u003c\/p\u003e \u003cp\u003eAchieving and Sustaining a Competitive Advantage—Locally and Globally 449\u003c\/p\u003e \u003cp\u003eCompetitive Advantage Tools 450\u003c\/p\u003e \u003cp\u003eCompeting Globally 453\u003c\/p\u003e \u003cp\u003eIT-Enabled Service-Based Comparative Advantage 456\u003c\/p\u003e \u003cp\u003e12.2 IT Strategic Planning, Process, and Tools 457\u003c\/p\u003e \u003cp\u003eThe Five Components of an IT Strategy 457\u003c\/p\u003e \u003cp\u003eIdentifying Value Drivers 458\u003c\/p\u003e \u003cp\u003eA Reactive Approach to IT Investments Will Fail 458\u003c\/p\u003e \u003cp\u003eDeveloping an IT Strategic Plan 458\u003c\/p\u003e \u003cp\u003eIT Strategic Planning Process and Tools 459\u003c\/p\u003e \u003cp\u003eStrategic Planning Tools 461\u003c\/p\u003e \u003cp\u003e12.3 IT Sourcing Strategies and IT Service Management 468\u003c\/p\u003e \u003cp\u003eIT Offshoring 468\u003c\/p\u003e \u003cp\u003eIT Onshoring 469\u003c\/p\u003e \u003cp\u003eCloud Services 469\u003c\/p\u003e \u003cp\u003eIT Service Management 470\u003c\/p\u003e \u003cp\u003eLevels and Types of IT Services 471\u003c\/p\u003e \u003cp\u003eBenefits of Using a Structured ITSM Strategy 475\u003c\/p\u003e \u003cp\u003eThe Outsourcing Life Cycle 476\u003c\/p\u003e \u003cp\u003eAsk for “Proof of Concept” or a Trial Run 478\u003c\/p\u003e \u003cp\u003eEstablishing and Managing IT Vendor Relationships 478\u003c\/p\u003e \u003cp\u003eOutsourcing Benefits 480\u003c\/p\u003e \u003cp\u003eOutsourcing Risks and Hidden Costs 480\u003c\/p\u003e \u003cp\u003e12.4 Strategic Technology Trends 481\u003c\/p\u003e \u003cp\u003eScanning for Strategic Technology Trends 482\u003c\/p\u003e \u003cp\u003eCase 12.2 Business Case: Department of Defense (DOD) Evaluates Technology to Gain Help for Crisis Victims and Protect First Responders 487\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Building, Operating and Managing Systems to Support Sustainable Business Practices During and After the COVID-19 Pandemic\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 \u003c\/b\u003e\u003cb\u003eSystems Development, IT Service Management and Project, Program and Portfolio Management 490\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 13.1 Opening Case: VELCO Outsources Project Management and Brings in Politically Sensitive Capital Project $6 Million Under Budget 491\u003c\/p\u003e \u003cp\u003eIntroduction 492\u003c\/p\u003e \u003cp\u003e13.1 Systems Development 493\u003c\/p\u003e \u003cp\u003eThe Systems Development Life Cycle 494\u003c\/p\u003e \u003cp\u003e13.2 Systems Development Methodologies 497\u003c\/p\u003e \u003cp\u003eWaterfall Model 497\u003c\/p\u003e \u003cp\u003eObject-Oriented Analysis and Design 498\u003c\/p\u003e \u003cp\u003eAgile Systems Development Methodology 499\u003c\/p\u003e \u003cp\u003eThe DevOps Approach to Systems Development 501\u003c\/p\u003e \u003cp\u003eSystems Development Tools and Techniques 503\u003c\/p\u003e \u003cp\u003eChoosing a Systems Methodology or Tool 505\u003c\/p\u003e \u003cp\u003e13.3 Project, Program and Portfolio Management (PPPM) 506\u003c\/p\u003e \u003cp\u003eProject Management 506\u003c\/p\u003e \u003cp\u003eThe Role of the Project Manager 507\u003c\/p\u003e \u003cp\u003eProgram Management 509\u003c\/p\u003e \u003cp\u003ePortfolio Management 510\u003c\/p\u003e \u003cp\u003ePutting It All Together 511\u003c\/p\u003e \u003cp\u003eWhy Projects Fail 512\u003c\/p\u003e \u003cp\u003eThe Project Management Office 513\u003c\/p\u003e \u003cp\u003ePPPM Frameworks 514\u003c\/p\u003e \u003cp\u003eThe Project Triple Constraint 515\u003c\/p\u003e \u003cp\u003eFive Phases of the Project Management Life Cycle 516\u003c\/p\u003e \u003cp\u003e13.4 Initiating, Planning, and Executing Projects 517\u003c\/p\u003e \u003cp\u003ePhase One: Project Initiating 517\u003c\/p\u003e \u003cp\u003ePhase Two: Project Planning 520\u003c\/p\u003e \u003cp\u003ePhase Three: Project Execution 521\u003c\/p\u003e \u003cp\u003e13.5 Monitoring\/Controlling and Closing Projects 522\u003c\/p\u003e \u003cp\u003ePhase Four: Project Monitoring and Controlling 523\u003c\/p\u003e \u003cp\u003ePhase Five: Project Closing 526\u003c\/p\u003e \u003cp\u003eAchieving a High PMTQ 527\u003c\/p\u003e \u003cp\u003eCase 13.2 Business Case: It Took 10 Years and More Than $600 Million to Realize That Big Muscles, Not Computer, Can Best Move Baggage 532\u003c\/p\u003e \u003cp\u003eCase 13.3 Demo Case: Mavenlink Project Management and Planning Software 533\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 \u003c\/b\u003e\u003cb\u003eIT Ethics and Local and Global Sustainability 537\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 14.1 Opening Case: Royal Bank of Scotland Leverages Technology to Fulfill Its Strategy to Build a More Sustainable Bank 538\u003c\/p\u003e \u003cp\u003eIntroduction 539\u003c\/p\u003e \u003cp\u003e14.1 An Introduction to Ethics 540\u003c\/p\u003e \u003cp\u003eThe Three Basic Tenets of Business and IT Ethics 541\u003c\/p\u003e \u003cp\u003eCode of Ethics 542\u003c\/p\u003e \u003cp\u003eIT Professionals’ Code of Ethics 543\u003c\/p\u003e \u003cp\u003eDeveloping an Ethics and Compliance Program 544\u003c\/p\u003e \u003cp\u003eEthics Training in the Workplace 545\u003c\/p\u003e \u003cp\u003eIT-Related Unethical Behavior 545\u003c\/p\u003e \u003cp\u003eDiscrimination in Social Media Recruiting 552\u003c\/p\u003e \u003cp\u003eRecruiting Regulations 554\u003c\/p\u003e \u003cp\u003eProving Social Media Discrimination 555\u003c\/p\u003e \u003cp\u003eProtecting Companies and Candidates from Social Media Discrimination 556\u003c\/p\u003e \u003cp\u003eProviding a Secure and Respectful Workplace 557\u003c\/p\u003e \u003cp\u003eThe Ethical Dilemma of Competing Responsibilities 558\u003c\/p\u003e \u003cp\u003e14.2 ICT and Local Sustainability 559\u003c\/p\u003e \u003cp\u003eThe Triple Bottom Line and Sustainable Development 560\u003c\/p\u003e \u003cp\u003eProfits: “Green IT” Trumps Greenbacks 561\u003c\/p\u003e \u003cp\u003ePeople: Preserving Quality of Life 562\u003c\/p\u003e \u003cp\u003e14.3 ICT and Global Sustainability 569\u003c\/p\u003e \u003cp\u003eThe Link between ICT and Climate Change 573\u003c\/p\u003e \u003cp\u003eClimate Change Mitigation 574\u003c\/p\u003e \u003cp\u003eFormal Climate Change Initiatives and Agreements 575\u003c\/p\u003e \u003cp\u003eBeyond Climate Change 576\u003c\/p\u003e \u003cp\u003eICT and Sustainability in Developing Countries 577\u003c\/p\u003e \u003cp\u003eBarriers to ICT Acquisition, Implementation, and Use in Developing Countries 582\u003c\/p\u003e \u003cp\u003eTaking a People-First Approach to Technology 583\u003c\/p\u003e \u003cp\u003eSustaining Business in a Post-COVID-19 World 583\u003c\/p\u003e \u003cp\u003eCase 14.2 Business Case: Spies vs. Pirates—La Liga Fined Over Mobile App That Spied on Illegal Match Screenings 588\u003c\/p\u003e \u003cp\u003eCase 14.3 Video Case: IT Ethics in the Workplace 589\u003c\/p\u003e \u003cp\u003eGlossary G-1\u003c\/p\u003e \u003cp\u003eOrganization Index I-1\u003c\/p\u003e \u003cp\u003eName Index I-3\u003c\/p\u003e \u003cp\u003eSubject Index I-4\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49528861557079,"sku":"9781119702900","price":118.11,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/information-technology-for-management-9781119702900","provider":"Book Curl","version":"1.0","type":"link"}