{"product_id":"information-masters-secrets-of-the-customer-race-9780471988014","title":"Information Masters  Secrets of the Customer Race","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e. Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A book that combines detailed technical and theoretical information, statistics and a fair degree of common--sense writing.\" ---- Winning Business, September 2000\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Customer Masters are Information masters\u003cbr\u003e \u003cbr\u003e 2. Masquerade of a Hidden malaise\u003cbr\u003e \u003cbr\u003e 3. Mass-Market Customer Information Legacy\u003cbr\u003e \u003cbr\u003e 4. Litmus Test for Customer Information\u003cbr\u003e \u003cbr\u003e 5. Historical Approaches for Customer Information Initiatives\u003cbr\u003e \u003cbr\u003e 6. Seven Elements of Customer Information Competency\u003cbr\u003e \u003cbr\u003e 7. Rewards of Customer Information mastery\u003cbr\u003e \u003cbr\u003e 8. Relative Information Mastery by Industry\u003cbr\u003e \u003cbr\u003e 9. Customer masters in the 21st Century\u003cbr\u003e \u003cbr\u003e Conclusion","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":53515435671895,"sku":"9780471988014","price":37.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/information-masters-secrets-of-the-customer-race-9780471988014","provider":"Book Curl","version":"1.0","type":"link"}