{"product_id":"influencers-and-revolutionaries-9780749498702","title":"Influencers and Revolutionaries","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSean Pillot de Chenecey\u003c\/b\u003e is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Don't try to hide from the future - it will be here sooner than you think. And when it arrives, you'd better be prepared! Start by reading\u003cb\u003e\u003ci\u003e Influencers \u0026amp; Revolutionaries\u003c\/i\u003e\u003c\/b\u003e. And then shape your future.\" * Carsten Beck, Director of Research, The Copenhagen Institute for Futures Studies *\u003cbr\u003e\"\u003cb\u003e\u003ci\u003eInfluencers \u0026amp; Revolutionaries\u003c\/i\u003e\u003c\/b\u003e covers a life where progress depends on \"good business\" becoming a real way of operating and not just a PR strategy. It will serve not just business people but also policymakers and activists.\" * Thomas Coombes, Head of Brand, Amnesty International *\u003cbr\u003e\"\u003cb\u003eSean Pillot de Chenecey's\u003c\/b\u003e previous publication examined the phenomenon of the post-truth world. His compelling new book analyses its consequences. Marketers, retailers, innovators, communicators, engineers, travellers, urban planners, venture capitalists and entertainers will all be inspired by this thought-provoking and immensely readable book.\" * Julian Boulding, President, The Network One *\u003cbr\u003e\"This book is thought-provoking and refreshing. It highlights critical catalysts, specifically the climate crisis, which remain little understood at the most senior levels of industry sectors facing disruption.\" * Joanna Catalano, President, Dentsu Aegis Network, Asia Pacific *\u003cbr\u003e\"\u003cb\u003eSean Pillot de Chenecey\u003c\/b\u003e has rescued the concepts of innovation and disruption from becoming meaningless jargon and empty clichés.\u003cb\u003e\u003ci\u003e Influencers \u0026amp; Revolutionaries\u003c\/i\u003e\u003c\/b\u003e provides an in-depth understanding of the dynamics transforming businesses globally and across sectors. This book is indispensable.\" * Michael Cohen, President, Michael Cohen Group, NYC *\u003cbr\u003e\"This book provides a critical compass for innovation in a period of profoundly needed ecological transformation. \u003cb\u003eSean Pillot de Chenecey\u003c\/b\u003e weaves compelling examples of innovation across a wide range of sectors to powerfully demonstrate how socio-ecological concerns and innovation can be fundamentally aligned. A must-read for anybody who wants to be part of the \"solution generation\" in the decade to come.\" * Carole Collet, Professor for Sustainable Futures, Central Saint Martins UAL *\u003cbr\u003e\"The genesis of many great start-ups is the desire to challenge the status quo. \u003cb\u003eSean Pillot de Chenecey's\u003c\/b\u003e new book helps you understand the power of disruption to change the world. It should be standard reading for all aspiring entrepreneurs.\" * Scott Goodson, Founder and Chairman, Strawberry Frog *\u003cbr\u003e\"A smart read for tumultuous times. \u003cb\u003eSean Pillot de Chenecey\u003c\/b\u003e deftly navigates today's new business climate and its disruptive trends, with insights and tangible solutions. Amazingly timely.\" * Lucie Greene, Founder, Light Years *\u003cbr\u003e\"\u003cb\u003e\u003ci\u003eInfluencers \u0026amp; Revolutionaries\u003c\/i\u003e\u003c\/b\u003e is full of signposts to possible futures in tourism, health, fashion, entertainment, transport and more. \u003cb\u003eSean Pillot de Chenecey's\u003c\/b\u003e is a singular voice in the often-contradictory worlds of innovation, marketing and consumption; and his refreshing forthright prose is the next best thing to hearing him give a speech.\" * Ben Hughes, Professor, Beijing Institute of Technology *\u003cbr\u003e\"Companies have arguably never faced such urgency in being able to change as fast as the culture they operate in. \u003cb\u003eSean Pillot de Chenecey's \u003c\/b\u003ebook is an inspirational and, most importantly, useful map to why and how change is occurring in the world and how businesses are responding - and need to respond. It's a call to arms.\" * Gareth Kay, Founding Partner, Chapter *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Classic innovation theory and current leading-edge thinking;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: The disruptors disrupted. What next for adland?;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: The future of retail and the future home;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: How the food and drink industries leverage catalytic trends;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: The wellness economy meets the lifestyle industry;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Smart cities, the IoT and connected living;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Intelligent and sustainable – a new era of tourism and mobility;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: The transformation of entertainment by technology, experiences and personalization;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: The future of work – goodbye to certainty and stability. Hello to Industry 4.0;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Fintech and insurtech, and the battle of choice vs privacy;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Summary – The Influencers and Revolutionaries Innovation Manifesto;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: References and further reading;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Index\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51359145296215,"sku":"9780749498702","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749498702.jpg?v=1754123780","url":"https:\/\/bookcurl.com\/products\/influencers-and-revolutionaries-9780749498702","provider":"Book Curl","version":"1.0","type":"link"}