{"product_id":"influencer-marketing-9781032562223","title":"Influencer Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eInfluencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019118444887,"sku":"9781032562223","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032562223.jpg?v=1750779363","url":"https:\/\/bookcurl.com\/products\/influencer-marketing-9781032562223","provider":"Book Curl","version":"1.0","type":"link"}