{"product_id":"influence-9780857087157","title":"Influence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStand out in a sea of average and start achieving your goals   Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands     and so do your opportunities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgements xiii\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. What Is Influence? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInfluence in a Changing World 8\u003c\/p\u003e \u003cp\u003eSetting Objectives for Influence 14\u003c\/p\u003e \u003cp\u003eThe Principles of Influence 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. P Is for People – Who do you know and, more importantly, who knows you? 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Network 20\u003c\/p\u003e \u003cp\u003eThe Law of Reciprocity 24\u003c\/p\u003e \u003cp\u003eBecoming a Connector 26\u003c\/p\u003e \u003cp\u003eCredibility by Association 31\u003c\/p\u003e \u003cp\u003eIdentifying and Approaching Influencers 38\u003c\/p\u003e \u003cp\u003eThe Power of Partnerships 43\u003c\/p\u003e \u003cp\u003eCreating Advocacy 47\u003c\/p\u003e \u003cp\u003eBecome a Student of People – Start with You 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. I Is for Image 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDress to Impress 59\u003c\/p\u003e \u003cp\u003eColours That Influence 65\u003c\/p\u003e \u003cp\u003eReputation Matters 70\u003c\/p\u003e \u003cp\u003eYour Image Online 75\u003c\/p\u003e \u003cp\u003eThe Importance of Social Proof 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. C Is for Communication 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEffective Communication Starts with Good Intuition 95\u003c\/p\u003e \u003cp\u003eIt’s Not What You Say It’s How You Say It 96\u003c\/p\u003e \u003cp\u003eActually, it’s Also What You Say . . . And What You Do! 110\u003c\/p\u003e \u003cp\u003eWords That Influence 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. K Is for Knowledge 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDemonstrating Expertise 162\u003c\/p\u003e \u003cp\u003eLet’s Start with Publishing 165\u003c\/p\u003e \u003cp\u003eInfluence by Public Speaking 202\u003c\/p\u003e \u003cp\u003eUsing PR to Grow Your Influence 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Y Is for You – The Qualities of Influencers 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Authentic 219\u003c\/p\u003e \u003cp\u003eEffective Influencers Think About the Future 220\u003c\/p\u003e \u003cp\u003eEffective Influencers Leverage Technology 221\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Courageous 221\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Great Communicators 222\u003c\/p\u003e \u003cp\u003eEffective Influencers Have Integrity 223\u003c\/p\u003e \u003cp\u003eEffective Influencers Show Humility 224\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Focused 224\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Prepared 225\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Confident 226\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Inspirational 227\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Passionate 227\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Resilient 228\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Connected 229\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Decisive 230\u003c\/p\u003e \u003cp\u003eEffective Influencers Adapt 231\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Charismatic 231\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Generous 232\u003c\/p\u003e \u003cp\u003eEffective Influencers Have Good Intuition 233\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Persistent 234\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Disciplined 235\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Accountable 235\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Visionaries 236\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Positive 237\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Great with Other People 238\u003c\/p\u003e \u003cp\u003eEffective Influencers Are Open Minded 238\u003c\/p\u003e \u003cp\u003eEffective Influencers Reciprocate 239\u003c\/p\u003e \u003cp\u003eEffective Influencers Understand Everything in This Book 240\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48884799275351,"sku":"9780857087157","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857087157.jpg?v=1722533511","url":"https:\/\/bookcurl.com\/products\/influence-9780857087157","provider":"Book Curl","version":"1.0","type":"link"}