{"product_id":"industrial-marketing-strategy-3rd-edition-third-edition-9780471119890","title":"Industrial Marketing Strategy 3rd Edition Third","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWritten from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe Nature and Scope of Industrial Marketing.\u003cbr\u003e \u003cbr\u003e Industrial Procurement and Buying Behavior.\u003cbr\u003e \u003cbr\u003e Buyer-Seller Relationships.\u003cbr\u003e \u003cbr\u003e Industrial Market Segmentation, Targeting, and Positioning.\u003cbr\u003e \u003cbr\u003e Product Strategy and New Product Development.\u003cbr\u003e \u003cbr\u003e Developing Markets for New Industrial Products.\u003cbr\u003e \u003cbr\u003e Pricing Strategy.\u003cbr\u003e \u003cbr\u003e Industrial Distribution Strategy.\u003cbr\u003e \u003cbr\u003e Managing the Industrial Sales Force.\u003cbr\u003e \u003cbr\u003e Industrial Marketing Communications.\u003cbr\u003e \u003cbr\u003e Industrial Marketing Planning.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402491175255,"sku":"9780471119890","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471119890.jpg?v=1730480566","url":"https:\/\/bookcurl.com\/products\/industrial-marketing-strategy-3rd-edition-third-edition-9780471119890","provider":"Book Curl","version":"1.0","type":"link"}