{"product_id":"indispensable-9780471703082","title":"Indispensable","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA five-step strategy for turning a commodity into a necessity\u003cbr\u003e \u003cbr\u003e When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service mission critical, and satisfied customers in the process.\u003cbr\u003e \u003cbr\u003e Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:\u003cbr\u003e * Create and sustain momentum: overcome organizational inertia and keep moving forward\u003cbr\u003e * Develop habitual dependability: make consistency of performance a defining characteristic\u003cbr\u003e * Connect con\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e1 The Default Choice 1\u003c\/p\u003e \u003cp\u003e2 The Five Drivers 11\u003c\/p\u003e \u003cp\u003e3 Case Study: Deluxe 27\u003c\/p\u003e \u003cp\u003e4 Back to the Six New Basics 51\u003c\/p\u003e \u003cp\u003e5 Case Study: W Hotels 67\u003c\/p\u003e \u003cp\u003e6 Create Community 77\u003c\/p\u003e \u003cp\u003e7 Case Study: Gitomer 87\u003c\/p\u003e \u003cp\u003e8 Obvious but Often Overlooked 97\u003c\/p\u003e \u003cp\u003e9 Right Place—Right Time 113\u003c\/p\u003e \u003cp\u003e10 Case Study: The Pancake Pantry 125\u003c\/p\u003e \u003cp\u003e11 Big Picture Outcome 133\u003c\/p\u003e \u003cp\u003e12 Twenty-Eight Indispensable Lessons 145\u003c\/p\u003e \u003cp\u003e13 Case Study: Pinnacle Financial Partners 169\u003c\/p\u003e \u003cp\u003e14 Repeatable Process 179\u003c\/p\u003e \u003cp\u003e15 Stop Apologizing—Start Doing Your Job 189\u003c\/p\u003e \u003cp\u003e16 Case Study: LawTalk 197\u003c\/p\u003e \u003cp\u003e17 The Customer Decides 203\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402656194903,"sku":"9780471703082","price":23.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471703082.jpg?v=1730481138","url":"https:\/\/bookcurl.com\/products\/indispensable-9780471703082","provider":"Book Curl","version":"1.0","type":"link"}