{"product_id":"improving-customer-satisfaction-loyalty-and-profit-9780787953102","title":"Improving Customer Satisfaction Loyalty and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Creating a Customer Measurement and Management System\u003cbr\u003e \u003cbr\u003e 2. Strategy and Planning\u003cbr\u003e \u003cbr\u003e 3. Building the Lens of the Customer\u003cbr\u003e \u003cbr\u003e 4. Building the Quality-Satisfaction-Loyalty Survey\u003cbr\u003e \u003cbr\u003e 5. From Data to Information: Analyzing Quality, Satisfaction, Loyalty and Profit Data\u003cbr\u003e \u003cbr\u003e 6. From Information to Decisions: Priority Setting and Implementation","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49405037936983,"sku":"9780787953102","price":28.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/improving-customer-satisfaction-loyalty-and-profit-9780787953102","provider":"Book Curl","version":"1.0","type":"link"}