{"product_id":"improve-your-global-business-english-9780749466138","title":"Improve Your Global Business English","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFiona Talbot\u003c\/b\u003e runs TQI Word Power Skills, a Business Writing Skills consultancy. In addition to writing articles for \u003ci\u003ePersonnel Today\u003c\/i\u003e, British Airways and CCF magazine, she is the author of the \u003ci\u003eBetter Business English\u003c\/i\u003e series, published by Kogan Page.\u003cb\u003eSudakshina Bhattarcharjee\u003c\/b\u003e is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK. www.sudakshinakina.com\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture. As you would expect from a text on clear and effective communication, this book manages to be very readable while simultaneously proving hugely instructive for both the non-native speaker wanting to get to grips with global business language, and the native speaker who just needs to brush up on technique.\" * Elite Business Magazine *\u003cbr\u003e\"The spectre of 'Global' - a hybrid English for an international audience - has loomed large of the business world for years. Though this book sounds initially like a user's guide to the much maligned genre, it's actually based around clear communication in emails and presentations. There's common sense here to be found in abundance.\" * People Management magazine *\u003cbr\u003e\"A useful guide for international business people as they advise how to sharpen one's language skills across borders... With tips focused on social media, grammar, and speaking well across borders, \u003ci\u003e'Improve Your Global Business English'\u003c\/i\u003e is strongly recommended for business and language collections.\" * The Midwest Book Review, The Library Bookwatch *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tWriting English for global business;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tWhy do we write in business?;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tDeciding your business writing objectives in the digital age;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tCommon challenges in business English in a global workplace;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tHow does writing in a global economy affect us all?;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tWriting e-mails;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tMaking an impact;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tUsing the global word power skills guide;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tReport writing;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tWriting agendas, notes and minutes of meetings;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tPersonal and company promotion in the digital age;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tUsing word power skills with social networking media;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tQuality matters;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tWriting tips for everyday business;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tThe kaleidoscope effect – further perspectives for global business English\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404525347159,"sku":"9780749466138","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749466138.jpg?v=1730486724","url":"https:\/\/bookcurl.com\/products\/improve-your-global-business-english-9780749466138","provider":"Book Curl","version":"1.0","type":"link"}