{"product_id":"implementing-crm-from-technology-to-knowledge-john-wiley-series-in-information-systems-9780470065266","title":"Implementing CRM From Technology to Knowledge John Wiley Series in Information Systems","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFirms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies.    This book focuses on the actuality of implementing CRM.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...Unternehmen, die mit ihrem Customer-Relationship-Management-System nicht zufrieden sind, finden in diesem Buch viele Anregungen für Verbesserungen.\" (Managementkompass, Broschüre mit dem Titel: Wachstumstreiber Technologie, 2008)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout The Authors.  \u003cp\u003eSeries Preface.\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eChapter 1 Introduction and CRM Overview.\u003c\/p\u003e \u003cp\u003eChapter 2 -  Positioning CRM As IT-Enabled Business Change.\u003c\/p\u003e \u003cp\u003eChapter 3 - Implementing CRM: The Neglected Roles of Culture, Knowledge and Psychological Contracts.\u003c\/p\u003e \u003cp\u003eChapter  4 –  Tools For Investigation: Pilot Study, Methods and Frameworks.\u003c\/p\u003e \u003cp\u003eChapter 5 – CRM Implementation Case: A UK City Council (UKCC).\u003c\/p\u003e \u003cp\u003eChapter 6 – CRM Implementation Case: An International Enterprise (IE).\u003c\/p\u003e \u003cp\u003eChapter 7 Cross-Case and Cross-Sector Comparisons: What Can We Learn?\u003c\/p\u003e \u003cp\u003eChapter 8 – Conclusion: CRM Developments.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eAppendix  – A Note On Research Methodology.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":52090689192279,"sku":"9780470065266","price":54.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470065266.jpg?v=1762273094","url":"https:\/\/bookcurl.com\/products\/implementing-crm-from-technology-to-knowledge-john-wiley-series-in-information-systems-9780470065266","provider":"Book Curl","version":"1.0","type":"link"}