{"product_id":"if-youre-not-first-youre-last-9780470624357","title":"If Youre Not First Youre Last","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDuring economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction v\u003c\/p\u003e \u003cp\u003eChapter 1 Four Responses to Economic Contractions 1\u003c\/p\u003e \u003cp\u003eChapter 2 Power Base Reactivation 23\u003c\/p\u003e \u003cp\u003eChapter 3 Past Client Reactivation 33\u003c\/p\u003e \u003cp\u003eChapter 4 The Most Effective Call to Advance and Conquer 45\u003c\/p\u003e \u003cp\u003eChapter 5 Converting the Unsold 57\u003c\/p\u003e \u003cp\u003eChapter 6 Multiply through Existing Clients 71\u003c\/p\u003e \u003cp\u003eChapter 7 Delivering at “Wow” Levels 81\u003c\/p\u003e \u003cp\u003eChapter 8 The Importance of Price 89\u003c\/p\u003e \u003cp\u003eChapter 9 Activate Second Sale to Boost Profits 97\u003c\/p\u003e \u003cp\u003eChapter 10 The Value-Added Proposition 105\u003c\/p\u003e \u003cp\u003eChapter 11 Act Hungry 113\u003c\/p\u003e \u003cp\u003eChapter 12 Expand Acceptable Client Profile 121\u003c\/p\u003e \u003cp\u003eChapter 13 Effective Marketing Campaigns 127\u003c\/p\u003e \u003cp\u003eChapter 14 Repackaging for Increased Profits 137\u003c\/p\u003e \u003cp\u003eChapter 15 The Power Schedule to Advance and Conquer 147\u003c\/p\u003e \u003cp\u003eChapter 16 An Advance-and-Conquer Attitude 161\u003c\/p\u003e \u003cp\u003eChapter 17 Your Freedom Financial Plan 175\u003c\/p\u003e \u003cp\u003eChapter 18 The Most Important Skill Needed to Advance and Conquer 185\u003c\/p\u003e \u003cp\u003eChapter 19 The Unreasonable Attitude 199\u003c\/p\u003e \u003cp\u003eConclusion How to Guarantee Your Position 209\u003c\/p\u003e \u003cp\u003eAfterword 215\u003c\/p\u003e \u003cp\u003eGlossary 219\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864634405207,"sku":"9780470624357","price":17.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470624357.jpg?v=1722272825","url":"https:\/\/bookcurl.com\/products\/if-youre-not-first-youre-last-9780470624357","provider":"Book Curl","version":"1.0","type":"link"}